ПРОМОЦИЈА СПОРТСКО РЕКРЕАТИВНЕ И ТУРИСТИЧКЕ ОРГАНИЗАЦИЈЕ
PROMOTION OF SPORTS-RECREATION AND TOURISM ORGANIZATION

Summary/Abstract: Tourist facilities and companies must devise new ways to attract customers in order to be competitive at all on the growing market of touristic products and services. With its capacities they must meet discerning tourists, to whom the natural environment is no longer sufficient to decide to spend their vacation in a particular place. Sport recreation facilities are one of ways to expand the tourist offer, which should attract the category of tourists with an active lifestyle, and therefore have a desire to participate in physical activity even during their vacation. To inform and to attract this group of tourists they must take advantage of all the marketing and promotional combinations to get to the point of purchasing tourism products and services, and to inform about the tourist offer the wide strange of potential customers, which results in increased profit for tourism organizations and the environment in which they operate.

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