Procesul vanzarii personale
PERSONAL SELLING PROCESS

Summary/Abstract: Promotion is communicating with potential customers. Almost every company can benefit from personal selling. While face-to-face with prospects, salespeople can get more attention than an advertisement or a display. They can adjust what they say or do to take into consideration culture and other behavioral influences on the customer. They can ask questions to find out about a customer's specific interests. They can also stay in tune with the prospect's feedback and adjust the presentation as they move along. If-and when-the prospect is ready to buy, the salesperson is there to ask for the order.

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