DEVELOPMENT APPROACHES AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
DEVELOPMENT APPROACHES AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
Author(s): Gheorghe Meghisan, Georgeta-Mădălina MeghişanSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: external growth; mobile telephony; cultural issues; subsidiary
Summary/Abstract: In February 2000, when Vodafone took control of the British operator Orange, they had to split, because Vodafone owned two mobile telephony licenses in the same country – Great Britain – fact that was interdicted by the European legislation. So, on 30th of May 2000, France Telecom announced the purchase of the mobile telephony operator – Orange public limited company (plc) – from Vodafone for the amount of 40 billion euro. Focusing on the fusion – acquisition as a way of development for the mobile telecommunication companies, this paper begins with a theoretical analyze of some concepts related to the external growth. The example taken reveals the advantages and disadvantages of the fusion – acquisition France Telecom – Orange as well as the dangers that an enterprise has to face when it decides to appeal to the external growth.
Journal: Management & Marketing - Craiova
- Issue Year: 2008
- Issue No: 1
- Page Range: 51-58
- Page Count: 8
- Language: English