CO ROBI Z NAMI POST I JAK O TYM MÓWIMY? PROPOZYCJA REKONSTRUKCJI ZNACZENIA POSTU (NA PRZYKŁADZIE ULOTEK REKLAMOWO-INFORMACYJNYCH)
WHAT DOES FASTING DO TO US, AND HOW DO WE TALK ABOUT IT? A PROPOSAL FOR RECONSTRUCTING THE MEANING OF FASTING (BASED ON THE EXAMPLE OF ADVERTISING AND INFORMATION LEAFLETS)
Author(s): Monika KaczorSubject(s): Semantics, Health and medicine and law, Marketing / Advertising
Published by: Wydział Polonistyki Uniwersytetu Warszawskiego
Keywords: semantic features; semantic definition; dictionary definition; cultural and scientific categorization; semantic category;
Summary/Abstract: The aim of the article is a pragmatic description of fasting – what it is for language users, what it means for them and to what extent its modern understanding can enrich or change the lexicographic description of this word. Advertising materials aimed at promoting health and combating civilization diseases are good material to show how language preserves what is primary and what is secondary in thinking and talking about fasting.
Journal: Prace Filologiczne
- Issue Year: 77/2022
- Issue No: 1
- Page Range: 93-105
- Page Count: 13
- Language: Polish