Müşterilerin diyetisyen hizmetlerinde kaliteye yönelik algilari: kamu ve özel sağlik kurumlari üzerine karşilaştirmali bir araştirma
Customers' Perceptions on Quality in Dietician Services: A Comparative Research on Public and Private Health Institutions

Summary/Abstract: Aim: To determine the dimensions of customers' preferences for dietitian services and their quality perceptions and to reveal whether the perception of quality differs in terms of the institution from which the service is received. Method: The research is descriptive research designed with the quantitative method. Online survey technique was utilized to collect data. Data of 240 participants, reached through judgmental sampling, were analyzed in SPSS. Findings: Customers prefer female dietitians. The most effective factor in preferring a dietitian is the advice of other consumers. Quality perceptions of customers in dietitian services consist of physical assets and the service provided by the dietitian and auxiliary staff. The quality perceived by the customers according to the type of institution they receive service differs in terms of the services provided by the dietician and auxiliary staff and physical assets. Conclusion: The most important quality component is the services offered by the dietitian. It is important to have a strong interaction with the customer with positive energy and the ability to find quick solutions to their problems. The dietitian should be able to convince with her physical appearance and knowledge, use technology well, and guide the customer. The physical evidence in service environment and the interaction of the auxiliary personnel with the customer are also important for the development of quality standards. Quality perceptions are higher when the service is provided in private institutions.

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