ÇORUM LEBLEBİSİ VE HEDİYELİK KUTUDAKİ GEZGİN KENT BELLEĞİ İMGESİ
ÇORUM ROASTED CHICKPEA AND TRAVELER CITY MEMORY IMAGE IN THE GIFT BOX

Summary/Abstract: In this study; the transformation of an element in the natural, historical and cultural heritage of a city into a cultural image and this image into a brand symbolizing the city in the cultural economic field and cultural tourism is discussed. The aim of the study is to discuss the role and importance of urban images in the processes of local prominence against cultural globalization through the sample of Çorum roasted chickpeas. Data were collected from the written and electronic cultural environment on the subject by document analysis technique and these data were examined. The general web pages of Çorum roasted chickpea in the virtual/digital area opened by local operators were examined, and the profession of roasted chickpeas, which turned into e-commerce, was emphasized. In the 21st century, it is more important for a city to be able to use that product as a cultural image in the cultural economic field, to gain a multi-faceted income and to get a share from the field of cultural tourism, rather than being considered the “homeland” of a product. The presence of Çorum chickpeas in the economic field as a cultural image and its contribution to cultural tourism were evaluated; ın the context of the Turkish gift-giving tradition, it has been observed that the memory of the city is reflected in the creative designs of the gift boxes of the Çorum roasted chickpeas used in local businesses and sales on the general web pages. reflecting the city's natural, historical and cultural heritage on gift chickpeas boxes; to preserve, sustain and sustain the culture; it contributes to the increase of cultural tourism by contributing to the city in the cultural and economic field.

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