INNOVATION AND CREATIVITY IN WRITTEN TOURISM DISCOURSE
INNOVATION AND CREATIVITY IN WRITTEN TOURISM DISCOURSE

Summary/Abstract: The tourist discourse must draw the attention of the potential tourist, it must inform, surprise, seduce, convince...there are so many functions that travel agents try to fulfill by various means, among which language plays an important role. One of the purposes of the travel guide is to sell a tourism product or service. The linguists who analyzed the tourism discourse have answered the question “how do tourism specialists manage to convince readers to become potential tourists, to buy the product on offer?” These linguists have stressed that, since it is a way to capture the attention of the target audience and to seduce it, the tourism language is characterized by creativity and innovation, which attempt to create an atmosphere favorable to the promotion of a product or service.

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