Masovno slobodni
The Mass Freed

Summary/Abstract: The main idea in this paper is to present reflections on some important changes contextually related to appearance of mass-media. The irony in the title suggests the critical approach of the paper which aims to point at the fundamental changes in understanding basic notions such as freedom, game or leisure. The idea is to remind us on some contemporary forms of seducing and manipulating whose chosen area of activity is “free time”. Critical dimensions of media theories, or more strictly, philosophies of media, right in this field find the key evidence of transforming the contemporary citizen and subject into an observer/watcher/consumer, as a new proletarian shaped for times of “original accumulation of media space”.

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