Constituirea și dezvoltarea marketingului politic și electoral
Establishment and development political and electoral marketing

Summary/Abstract: Political marketing is a whole set of theories and methods that can serve to political organizations and public authorities, both to define the objectives and programs and to influence public behavior. Political marketing proves its usefulness from organizing political structures, continuing to benefit political market and going in governance. Besides, grinding, political offers or programs or people, the best political marketing can provide the best way of promoting and refining human resources as appropriate communication tactics.

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