Дигиталната трансформация в управлението на човешките ресурси в българските финансови предприятия
The Digital Transformation Of The Human Resources Management In Bulgarian Financial Enterprises

Summary/Abstract: Digitalization affects every sphere of economic life. In financial enterprises, it is transforming human resources management. The purpose of the research is to study the degree of digital transformation of the human resources management in Bulgarian financial enterprises and to highlight the main benefits for them, as well as the obstacles they face in this process. Three main tasks are to be performed: building a theoretical framework of the research; empirical study of the degree and aspects of digital transformation in the human resources management of Bulgarian financial enterprises; systematization of the main problems and advantages of digital transformation in the human resources management of financial enterprises. The thesis is formulated as follows: digital transformation in financial enterprises is a vector process, with a systemic nature, which finds empirical evidence in the human resources management in an environment of an adapting regulatory framework, pandemic challenges, investment requirements and expectations for improved competitiveness and efficiency. The problem area of the study is human resource management policies and practices in Bulgarian financial enterprises, and the subject is the impact of digitalization on human resource management policies and practices in Bulgarian financial enterprises (banks, insurers and insurers). The research methodology is a questionnaire survey with 54 questions. Digitization has stimulated the introduction of teleworking, which in FP has been further accelerated by the Covid-19 pandemic.

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