Има ли място емоционалният маркетинг в Университетската библиотека?
Is there a space for the Emotional marketing in the University Library?
Author(s): Malina DimitrovaSubject(s): Essay|Book Review |Scientific Life, Cultural Essay
Published by: Национална библиотека »Св. св. Кирил и Методий«
Keywords: emotional marketing; content marketing; strategies; library sphere; University Library “St. Kliment Ohridski”
Summary/Abstract: The author justifies the thesis about the necessity of establishing emotional connection between the institution and the user. She clarifies how in the sphere of Library services could be created and successfully managed emotional experiences, which could form loyal and engaged users. In summarized manner she presents practices of interaction with the readers of the University Library “St. Kliment Ohridski”.
Journal: Библиотека
- Issue Year: 2019
- Issue No: 4
- Page Range: 31-38
- Page Count: 8
- Language: Bulgarian