Modern Tools in the Assembly of Political Platforms and Perception
Modern Tools in the Assembly of Political Platforms and Perception

Summary/Abstract: Contemporary media instruments that are mainly fuelled by the internet and the social media are critical in constructing robust political constructs or platforms and should they fail to achieve this undertaking, they can undoubtedly, at least, put forward a modified perception of that political element. In other words, if the media does not have enough power to construct a solid political movement, it can, at least, make it appear to be solid and imbedded with legitimacy and representativity. The generative infrastructure required to assemble and coagulate a coherent political public image draws its strength from within an interactional paradigm that creates a bond between the political communicator and the target audience for which the political message of that communicator is designated.

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