Modele analizy i identyfikacji metafor wizualnych
Models of visual metaphor analysis and identification
Author(s): Grzegorz KowalskiSubject(s): Visual Arts, Semantics, Sociolinguistics, Sociology of Art, Stylistics
Published by: Polskie Towarzystwo Językoznawcze
Keywords: visual metaphor; multimodal metaphor; visual culture; metaphor identification; metaphor analysis;
Summary/Abstract: The article presents an overview and critical evaluation of three theoretical models of visual metaphors: Forceville’s (1996) and Schilperoord’s (2018) models of the analysis of visual metaphors, and the VISMIP model of the identification of visual metaphors (Šorm and Steen 2018). The models discussed are not widely known in Polish linguistics. In light of the growing academic interest in non-verbal communication in the context of “visual culture”, I argue for the development and systematization of research in this field, which should include studies of visual metaphors. In the article, I also propose Polish translations of terminology and indicate possible directions of future research.
Journal: Biuletyn Polskiego Towarzystwa Językoznawczego
- Issue Year: LXXVIII/2022
- Issue No: 78
- Page Range: 151-167
- Page Count: 17
- Language: Polish