Banking inclusion as a component of the competition strategies of commercial banks
Banking inclusion as a component of the competition strategies of commercial banks

Summary/Abstract: The purpose of this publication is to identify the presence of the issue of banking inclusion in the strategies of commercial banks. It will be achieved through the analysis of strategies published by banks from the point of view of the presence of the term of “unbanked people,” i.e. affected by banking exclusion and, further, the presence of conclusions from the analysis of those people, ending in the formulation of strategic and operational aims directed at people who are excluded from banking services. The comprehensive analysis of commercial banks operating in Poland which has been carried out in this paper in terms of the presence of the issue of banking inclusion allowed drawing a set of conclusions. According to them, the issue of unbanked people is of minimal interest to banks. Banks should take advantage of market potential created by excluded people.

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