Twitterowa komunikacja polityczna w kontekście wojny w Ukrainie: analiza porównawcza wpisów Roberta Biedronia i Antoniego Macierewicza
Political Communication on Twitter in the Context of the War in Ukraine: Comparative Analysis of Posts of Robert Biedroń and Antoni Macierewicz

Summary/Abstract: The digital revolution has brought social media into the space of politicians’ activities, the most widely used of which is Twitter. This platform fosters special participation of users and informing the audience about the most current events in almost real time. It can also be understood as one of the most effective tools of modern political communication. The proposed article provides a comparative analysis of the communications of Antoni Macierewicz, who is associated with Poland’s ruling camp in 2022, and Robert Biedroń, one of the opposition leaders. The analysed communications concern the first month of the war in Ukraine. Both quantitative methods, including elements of statistical analysis, and qualitative analysis, based mainly on content analysis, were used to conduct the study. The aim of the study is to identify differences in communications and to show their twitter statements about the war in Ukraine in the context of a broader political communication strategy in line with the program of the party represented and relating to activities on the political scene (Polish or European). The analysis also points to the diversity of messages communicated through the social medium and the general polarising tendencies developing despite public voices calling for unity to help the victims of Russian aggression.

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