Bucharest’s markets as places for selling products and ʽexperiencesʼ during the religious and folk holidays of the year
Bucharest’s markets as places for selling products and ʽexperiencesʼ during the religious and folk holidays of the year

Summary/Abstract: The article analyses the variety of items sold on the market during the religious and folk holidays of the year. The field research consists of formal and informal markets in Bucharest, where direct and participant observation, and extended discussions with vendors and buyers, Romanians and Roma, were carried out. The content perspective of the investigation is oriented on reflecting the material items purchased and the consumer experiences, cognitions, and cultural behaviours of the individuals acting in such contexts. The objects of ritual, ceremonial,social, and folk utility express the identity of the individuals and their attempts and ways of the tradition and heritage discovering, of the seller-buyers’ rapports and trading strategies used, and the mechanisms of experiencing collective feeling sand attitudes.

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