Пазарно лидерство чрез иновации базирани на интелектуална собственост
Market Leadership through Innovations based on Intellectual Property

Summary/Abstract: The creation of innovations is a key factor in maintaining the competitiveness and economically significant success of the modern company. Investing in and finding new solutions to problems is a business goal, as long as the innovators can count on their competitors not being able to easily adopt and implement the innovations. The article explores the role of the intellectual property system and the protection it offers in achieving leading market positions by Asian companies. The object of the research is innovation, and its subject is innovation leadership through intellectual property. The research aims to prove the market success of innovations based on intellectual property, as well as that the intellectual property system is an important prerequisite for stimulating innovation, protecting investments, realizing increasing revenues and maintaining the company's competitiveness. For the purposes of the study the author will use the leading object of intellectual property in innovation – the invention.

• Details
• Contents