Издателският бизнес като част от творческите индустрии : Сборник с доклади от научен форум, проведен на 13 март 2024 г. в Конферентна зала на ИИСТТ, УНСС, съвместно с Асоциация "Българска книга" и "Сиела Норма" АД
The Publishing Business as Part of the Creative Industries : Collection of Reports from the Scientific Forum held on March 13, 2024, in the Conference Hall of IIPTT, UNWE, in Collaboration with the "Bulgarian Book" Association and "Ciela Norma" JSC
Contributor(s): Jivko Draganov (Editor), Nikolay Krushkov (Editor), Dimitar Blagoev (Editor), Kaloyan Dimitrov (Editor), Kostadin Kolarov (Editor), Stefan Radev (Editor), Ivan Nachev (Editor), Iskren Konstantinov (Editor)
Subject(s): Politics / Political Sciences, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Civil Law, Politics and law, ICT Information and Communications Technologies, Sociology of Law, Commercial Law
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Conference; Intellectual Property; Publishing, Copyright; Related Rights; Legal Regulation
Summary/Abstract: The collection contains reports presented at the scientific forum "The Publishing Business as Part of the Creative Industries" financed with a subsidy for research of University of National and World Economy (UNWE) № NID NF-22/2024. The forum was held on March 13, 2024 in the Conference Hall of the Institute of Intellectual Property and Technology Transfer "prof. dr. Borislav Borisov", UNWE, Sofia, Bulgaria. Researchers and experts on various aspects of intellectual property presented papers on the following subjects: Improving the policies for stimulating patronage and donation in Republic of Bulgaria; Artificial intelligence and intellectual property: current issues and challenges for the publishing business; The role of data in the global publishing industry; Digital transformation in the publishing business; Current trends in the publishing business; Fair compensation for use under exceptions or limitations in the Bulgarian copyright and neighbouring rights act; Intellectual property in periodicals; Intersections between publishing and photography business and intellectual property rights management.
- Print-ISBN-13: 978-619-232-851-1
- Page Count: 153
- Publication Year: 2024
- Language: Bulgarian
Усъвършенстване на политиката за насърчаване на дарителството и меценатството в Република България
Усъвършенстване на политиката за насърчаване на дарителството и меценатството в Република България
(Improving the Policies for Stimulating Patronage and Donation in Republic of Bulgaria)
- Author(s):Ivan Nachev
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Law, Constitution, Jurisprudence, National Economy, Business Economy / Management, Political Theory, Public Law, Economic policy, Politics and law, Politics and society, Sociology of Law
- Page Range:5-51
- No. of Pages:47
- Keywords:Philanthropy; culture; creative industries
- Summary/Abstract:The present paper is analyzing the Republic of Bulgaria applicable to stimulating patronage legislation, as well as the economic effect over the creative industries by its application in the economy processes. The paper includes analysis of similar applicable legislations in 7 different countries, as far as such legislations exists, and additional analysis of countries policies for stimulating patronage. Countries key performance indicators are analyzed, but in limitation for those which are relevant to the success of the creative industries. The author has given recommendations for improving the Bulgarian state policy towards stimulating patronage.
Изкуственият интелект и интелектуалната собственост: актуални проблеми и предизвикателства пред издателския бизнес
Изкуственият интелект и интелектуалната собственост: актуални проблеми и предизвикателства пред издателския бизнес
(Artificial Intelligence and Intellectual Property: Current Issues and Challenges for the Publishing Business)
- Author(s):Polina Stoyanova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Sociology, Evaluation research, ICT Information and Communications Technologies, Socio-Economic Research, Sociology of Law
- Page Range:52-61
- No. of Pages:10
- Keywords:artificial intelligence; generative artificial intelligence; intellectual property; publishing business; book publishing
- Summary/Abstract:The increasingly active use of innovations based on artificial intelligence to create author's works and creative products is changing the publishing business environment and poses fundamental questions for the intellectual property system related to fundamental concepts such as "author", "creation", "work", whose answers will determine the direction of the development of the creative industries. The object of the research is artificial intelligence, and the subject - how the publishing business is affected by the implementation of artificial intelligence in the publishing activity, and the aim is to indicate the main problems and challenges facing the publishing industry today.
Ролята на данните в световната издателска индустрия
Ролята на данните в световната издателска индустрия
(The Role of Data in the Global Publishing Industry)
- Author(s):Dimiter Gantchev
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Methodology and research technology, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:62-77
- No. of Pages:16
- Keywords:intellectual property; creative industries
- Summary/Abstract:Publishing is a creative industry that contributes significantly to the GDP and employment of most countries around the world. In spite of its economic, social and cultural importance, this industry still lacks authoritative systematic information to allow an adequate assessment of its place and role. There are various sources of data and statistics that form a partial picture of the economic performance of the publishing industry. This paper reviews the key data sources and analyses some of the methodological relating to the use of this information in a coherent way. Significant national and international efforts are needed to improve the data sourcing of the publishing industry. This industry can defend its role and interests much better with appropriate information and analysis. This paper analyses the challenges in this area from a global perspective.
Дигитална трансформация в издателския бизнес
Дигитална трансформация в издателския бизнес
(Digital Transformation in the Publishing Business)
- Author(s):Boyko Takov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Evaluation research, Social Informatics, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:78-90
- No. of Pages:13
- Keywords:publishing business; digitalization; digital transformation; development; comparative analysis
- Summary/Abstract:The publishing business in Bulgaria is of great importance for the cultural and educational development of the country, but it is also a significant sector of the national economy with considerable social impact. In recent years, it has faced serious challenges and is undergoing a period of transformation driven by the rapid introduction of new technologies and accelerated digital transformation. The digital transformation in the publishing business in Bulgaria is gradually progressing, but the pace of development varies among different publishers. Assessing the extent of its development for the sector as a whole is complicated due to the lack of sufficient statistical data. At the same time, this assessment is necessary not only to compare the development of this business in our country with that in other countries but, most importantly, to identify its weaknesses and the challenges it faces. It is also useful for outlining government policies regarding the publishing sector. In this regard, the aim of this publication is to assess the level of digital transformation achieved in the publishing business in Bulgaria and to draw conclusions about its achievements and weaknesses. These conclusions will be useful for determining the directions for accelerating this process.
Актуални тенденции в издателския бизнес
Актуални тенденции в издателския бизнес
(Current Trends in the Publishing Business)
- Author(s):Jouliana Tomova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Political Theory, Economic policy, Politics and law, Politics and society, ICT Information and Communications Technologies, Socio-Economic Research, Sociology of Law
- Page Range:91-104
- No. of Pages:14
- Keywords:publishing business; Copyright and Related Rights Act; copyright; intellectual property rights; intellectual property protection; publishing, books
- Summary/Abstract:The report explores the current state and challenges facing the publishing business in the context of dynamic and turbulent world processes, identified with exponential growth in information exchange opportunities and the development of Artificial Intelligence with wide-ranging but also narrowly specialized functions, the creative industries are at a crossroads . Questions about intellectual property in the publishing business, both in its theoretical, legal and technological dimensions, as well as in the purely practical applications that confront us with the multi-layered variability of everyday life, are posed with increasing urgency and sharpness. It is important to emphasize that intellectual property rights in the publishing business are a fundamental mechanism for protecting the creative efforts of authors, translators, art designers, illustrators, etc. from the fields of literature, science and the arts and at the same time provide an opportunity for economic stability for publishers and the publishing business. In this context, the management and protection of intellectual property rights plays a key role in the success of the publishing business.
Справедливото компенсационно възнаграждение при свободно използване в ЗАПСП
Справедливото компенсационно възнаграждение при свободно използване в ЗАПСП
(Fair Compensation for Use under Exceptions or Limitations in the Bulgarian Copyright and Neighbouring Rights Act)
- Author(s):Mehti Melikov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Economy, Law, Constitution, Jurisprudence, National Economy, Business Economy / Management, Civil Law, Political Theory, Politics and law, Politics and society, Socio-Economic Research, Sociology of Law
- Page Range:105-123
- No. of Pages:19
- Keywords:Bulgarian copyright act; fair use; fair compensation; exceptions or limitations
- Summary/Abstract:The article examines the challenges in overcoming a specific deficit of the Bulgarian Copyright and Neighbouring Rights Act (CNRA), preventing the collection and distribution of compensation fees for authors and publishers of any printed works, in respect of reproductions on paper or any similar medium for non-commercial purposes, under the terms of Art. 25, para. 1, item 1 CNRA. Given the free nature of the use for personal purposes under the statutory rules, it is accepted that the compensatory remuneration should be collected indirectly when it is included in the price of goods or services related to such use. In this context, account should be taken of the fairness of the mechanisms for collecting compensation remuneration and their relationship to the intrinsic nature of the use. Taking into account the nature of compensation remuneration and on the basis of available market data on the nature of the actual use, the article points to ways of finding fair compensation mechanisms and the place of authors and publishers as beneficiaries of such compensation.
Изискването за независимост на координаторите на цифрови услуги в контекста на регламент (ЕС) 2022/2065 (акт за цифровите услуги)
Изискването за независимост на координаторите на цифрови услуги в контекста на регламент (ЕС) 2022/2065 (акт за цифровите услуги)
(The Requirement For Independence оf тhe Digital Services Coordinators Under Regulation (EU) 2022/2065 (Digital Services Act))
- Author(s):Denitza Toptchiyska
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Economic policy, EU-Accession / EU-DEvelopment, ICT Information and Communications Technologies, EU-Legislation
- Page Range:79-91
- No. of Pages:13
- Keywords:Digital Services Act; Digital Services Coordinator; Independence of the Digital Services Coordinator; Online Intermediary Services; Digital Environment
- Summary/Abstract:In the context of its comprehensive Information Society policy, in 2022, the European Union (EU) adopted Regulation (EU) 2022/2065 on the Single Market for Digital Services (Digital Services Act). The primary goal of the regulation is to provide a modern, integrated European approach to addressing illegal content, disinformation, or other risks to society in the online space. This publication aims to examine the requirements regarding the independence of national coordinators for digital services in the context of their powers outlined in the Digital Services Act and to make proposals regarding upcoming changes in national legislation.
Интелектуалната собственост в периодичния печат
Интелектуалната собственост в периодичния печат
(Intellectual Property in Periodicals)
- Author(s):Antoaneta Titianova-Milcheva
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Civil Law, Political Theory, Politics and law, Socio-Economic Research, EU-Legislation, Sociology of Law
- Page Range:124-141
- No. of Pages:18
- Keywords:publishing business; periodical printing; publisher; journalism; intellectual property
- Summary/Abstract:The subject of the publication is intellectual property in periodical printing as a segment of the publishing business. Book publishing is often presented as the entire publishing activity. The sector of periodicals is omitted, which forms a huge share of the publishing output and the most circulated one, covering the largest number of authors. The focus of the research is copyright protection in the publishing of newspapers and magazines in Bulgaria and the EU. Media diversity and freedom of speech are core values in the Charter of Rights of the European Union. Publishers of periodicals in the EU are facing new realities - copyrights are violated by Internet giants, platforms, news aggregators, etc., which also applies to the Bulgarian media. The long-term operation and prosperity of the diverse and economically successful magazine and newspaper publishing industry depends on ensuring effective protection of intellectual property. It is important to respect the publisher's right to create an enabling environment for newspapers and magazines, their websites and apps, especially for journalists, photographers, designers, etc., to continue working with high professional standards to provide news, audience analytics and copyright information.
Пресечни точки между издателския и фотографския бизнес и управление на права на интелектуална собственост
Пресечни точки между издателския и фотографския бизнес и управление на права на интелектуална собственост
(Intersections between Publishing and Photography Business and Intellectual Property Rights Management)
- Author(s):Lilia Yotova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Political Theory, Economic policy, Politics and law, Socio-Economic Research
- Page Range:142-153
- No. of Pages:12
- Keywords:blishing business; photography business; copyrights; intellectual property; creative industries
- Summary/Abstract:Publishing and the photography business are two creative industries that have crosspoints in their work together and in the management of intellectual property rights of their products. What are these intersections, what problems have the publishers and the photographers, and how can they be solved? What are the latest law changes and which of them affect the two creative industries? What would improve the business environment and copyright protection?
