Organizaciona kultura kao nematerijalna strategija motiviranja zaposlenih
Organizational culture as an intangible motivation strategy for employees

Summary/Abstract: Staff motivation is considered as determining factor in the success of each organization, because motivated staff is expected to achieve better results and performances. Especially, in a time of great and uncertain changes, keen competition and demanding customers, survival and development of a company is based on motivated, creative and innovative staff dedicated to their work. In order to achieve more comprehensive staff motivation, beside the tangible compensations, there are many intangible ones, such as: organizational culture, job design, different forms of employee participation, flexible working hours, recognition, providing feedback on the achieved results, training and career development, etc. Organizational culture is a basic value system of norms of behavior, way of thinking and acting at all company levels. The behavior norms, values and attitudes significantly determine the communication, problem solving, decision making, conflict management, learning and motivation in the company. The aim of this paper is to stress the importance of organizational culture as an intangible motivational strategy, regarding its direct and/or indirect impact on productivity, innovation and job satisfaction of employees. The growing importance rests on the fact that organizational culture cannot be copied because they are not visible and are deeply rooted in the company.

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