A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births Cover Image

A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births
A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births

Author(s): Elizabeth Yong, Kun Hing Yong
Subject(s): Accounting - Business Administration
Published by: EDITURA ASE
Keywords: Pitching Research; Reverse Engineering Pitch; Medical Technology; Defensive Medicine; Electronic Fetal Monitor;

Summary/Abstract: This pitching research letter (PRL) describes the application of the pitching research template introduced by Faff (2015, 2021) to a reverse-engineering process in the practice of electronic fetal monitoring (EFM) as a form of defensive medicine with regard to the field of medical technology. The pitch structure underlines a succinct and streamlined approach to recapitulate key components of scientific studies that form the basis upon which a researcher’s scientific or seminal research work is assembled.

  • Issue Year: 23/2023
  • Issue No: 4
  • Page Range: 746-754
  • Page Count: 9
  • Language: English
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