A reverse-engineered pitch on the scorching truth: Investigating the impact of heatwaves on Selangor’s elderly hospitalizations Cover Image

A reverse-engineered pitch on the scorching truth: Investigating the impact of heatwaves on Selangor’s elderly hospitalizations
A reverse-engineered pitch on the scorching truth: Investigating the impact of heatwaves on Selangor’s elderly hospitalizations

Author(s): Yen Nee Teo, Kun Hing Yong
Subject(s): Accounting - Business Administration
Published by: EDITURA ASE
Keywords: Reverse engineering; pitching research; climate change; heatwaves; the elderly; hospitalizations; risk;

Summary/Abstract: The pitch template introduced by Faff (2015; 2021) has become increasingly popular in academic research. Therefore, this paper aims to offer readers new ideas about a more time-efficient and easy-to-understand way of exploring a new research area and topic through a reverse engineering approach. The author believes that a reverse engineering pitch is the cornerstone to assist new researchers or PhD students to sharpen their pitching skills before they start to prepare an original pitch for a new research topic.

  • Issue Year: 23/2023
  • Issue No: 4
  • Page Range: 755-762
  • Page Count: 8
  • Language: English
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