ТЕНДЕНЦІЇ РОЗВИТКУ ПРИКЛАДНИХ СОЦІАЛЬНО-КОМУНІКАЦІЙНИХ ТЕХНОЛОГІЙ У МЕДИЧНІЙ ГАЛУЗІ: МОБІЛЬНІ ЗАСТОС
TRENDS IN DEVELOPMENT OF APPLIED SOCIAL AND COMMUNICATION TECHNOLOGIES IN MEDICAL FIELD: MOBILE APPLICATIONS AND PROGRAMMES IN HEALTHCARE

Summary/Abstract: The purpose of the article is to conduct a comprehensive analysis of the trends in the development of applied social and communication technologies in the medical sector, in particular, to trace dynamics of growth in the number of mobile applications and programmes in healthcare sector. The research methodology is formed by general scientific and special methods of studying the problem, the use of which allowed the authors to achieve the goal. The combination of the methods used helped to clarify the logical sequence and trends in the development of applied social and communication technologies in the modern information space of society. The basic principle was the principle of historicism, which implies consideration of any phenomenon in its self-development under the influence of various factors. The historical and systemic method is aimed to analyse society as a whole and the transformations within it caused by changes in the information and communication space. Quantitative methods are used to process the results of analytical research and to diagnose the phenomena under study. The scientific novelty of the work is to expand the understanding of the trends in the development of applied social and communication technologies in the medical field. The authors' study analysed modern domestic medical information systems, the possibilities of their interaction with eHealth, and identified priority technological areas in the medical sector, such as virtual reality, 3D printing, robotics, artificial intelligence, augmented reality, a global network of medical facilities, wearable devices, smart technologies, and precision (personalised) medicine. The authors state that in recent years, attention has increased to applications, mobile sensors and digital media in order to get help in maintaining one's health. Conclusions. The study has proved the positive dynamics in the growth of mobile applications and programmes in healthcare sector and determined the trends of the further development of information technologies in the medical sector.

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