The significance of customer value for an insurance company
The significance of customer value for an insurance company

Summary/Abstract: The purpose of this article is to demonstrate the importance of the impact of customer value on the value of the insurer (insurance company). Customers generate cash flow and largely deter- mine the profitability of an insurance company. Therefore, it is necessary to identify and quantify the needs of insurance company customers and their level of satisfaction with product and service quality. Customer value for the insurer should be measured and maximized by, for example, match- ing products to the changing needs of the customer life cycle. Loyal and satisfied customers create value for insurance companies.

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