INFLUENCE OF BROADCASTING OF SPORTS EVENTS ON THE DEVELOPMENT OF TELEVISION INDUSTRY
INFLUENCE OF BROADCASTING OF SPORTS EVENTS ON THE DEVELOPMENT OF TELEVISION INDUSTRY

Summary/Abstract: The industry of sports has become one of the most profitable global industries and live broadcasting of sports events has proved to be the most wanted TV programme. There was a time of linear TV emissions, when the contents used to be available exclusively on TV sets, for free, live and only on official national emitter programmes, while nowadays these contents are followed by the viewers via all available platforms and devices, quite frequently for certain additional fee. Sport broadcasting has become globally available at any moment and at any place, both live and delayed, and licence rights are the mighty instrument in the media game. The development of technology and overall media industry is directly linked to the development of the industry of sports through technological advances regarding content placement, the development of new business models and marketing placement. Due to possible budget limitations, exorbitant prices of licence rights concerning the broadcasting of international sports events and the legislation not protecting our national interest in terms of the contents available free of charge to all the citizens, public media services are rather often likely to lose in this race to specialised sports channels whose baseline business models are founded on none other than live broadcast. The research will be conducted using the methods of induction, deduction, analysis and synthesis, as well as the comparative method.

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