BRAND MANAGEMENT ON THE EX AMPLE OF “ADIDAS AG“
BRAND MANAGEMENT ON THE EX AMPLE OF “ADIDAS AG“

Summary/Abstract: Adidas is considered one of the most famous and successful sports brands, which strives for constant development and progress, which is shown by frequent innovations and new models, but also by very original advertising campaigns. In today's business, the brand has become the need of every company, and in the life of every consumer, over time, it has become an indispensable factor. Adidas has recognized the importance of the brand in modern business, and thanks to this, it will definitely achieve a long-term competitive advantage on the market and be in the leading positions of its markets.

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