CSR v koncepci trvale udržitelného rozvoje EU
CSR in EU Conception of the Sustainable Development

Summary/Abstract: You‘re confronted with corporate social responsibility (CSR) every day, even without noticing it. It‘s everywhere. It‘s what the future of business is all about. Corporate Social Responsibility is a business strategy. In a world where brand value and reputation are increasingly seen as a company‘s most valuable assets, CSR can build the loyalty and trust that ensure a bright the sustainable development and future. By integrating CSR into your business as core value, you are not only making a significant contribution to a better society, but just as importantly you are recognized for doing so. Corporate Social Responsibility can and should govern every aspect of business life. It is about integrating the issues of the workplace, human rights, the community and the marketplace into core business strategies. The rewards, both for the corporation and society at large, are enormous.

• Details
• Contents