Трансформиране на пространството на печатната книга чрез типографските експерименти на авангардистите в началото на XX век
Transforming the Printed Book’s Space through the Avant-gardists’ Typographic Experiments at the Beginning of the 20th Century

Summary/Abstract: The linguistic content of a given text can take different visual forms through its typographic composition. These forms could be conventional, but they also could be unconventional, in which the visual content is inseparable from the linguistic content. There were plenty of design experiments with the text in the manuscript and printed books until the beginning of the 20th century. As a part of a larger research (PhD thesis The experimental forms of typography in the fictional and periodical printed editions), this article is focused on the avant-gardists’ typographic experiments that not only deviate from the layout standard of the period but also legitimate the unconventional typographic practice, turn it into a new visual language and thus transform the printed book’s space. On the one hand, the avant-garde movements in the visual arts have a great impact on the printed book’s typography. On the other hand, this transformed book space influences its cultural environment.

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