Експерименталните форми на типографията в печатната книга – средство за интерактивна комуникация с читателя
The Experimental Forms of Typography in the Printed Book – Vehicle for Interactive Communication to the Reader

Author(s): Boyana Pavlova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: experimental typography; unconventional layout; graphic design; printed book; interactive communication
Summary/Abstract: experimental typography; unconventional layout; graphic design; printed book; interactive communication experimental forms are all the unconventional typographic layouts in the printed issues, that break the established functional and/or aesthetic norms. Design approaches of this kind could be found in different authors’ creative work – poets, writers, and artists. This text analyses the hybrid novel “House of Leaves” by Mark Z. Danielewski, the children’s book “Alphabeasties and Other Amazing Types” by Sharon Werner and Sarah Forss, and the typographical interpretation of Eugène Ionesco’s antiplay “The Bald Soprano” by Robert Massin. In these artworks, the visual aspect of the typography is an inseparable part of the whole meaning. The experimental forms of typography provide a common visual-linguistic content, which provokes the reader to participate in the process of decoding and interpreting the artwork. The reader is not just a recipient of the message; he is an active participant in its construction.

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