HUGO D’ALESI (1849–1906) – UN TRANSILVĂNEAN, MAESTRU AL AFIŞULUI PUBLICITAR LA PARIS
HUGO D’ALESI (1849–1906), A TRANSYLVANIAN MASTER OF TRAVEL POSTERS IN PARIS

Summary/Abstract: Hugo d’Alesi (1849–1906), an outstanding graphic artist who was born in Sibiu is almost forgotten in his native country, Romania. Refusing to serve in the army, he left Transylvania for Bucharest and then traveled to Turkey. In Smirna his talent was discovered by a French painter who spoke to his boss about it. The open minded philanthropist sponsored his travel to Italy, where Alesi had the opportunity to study the Renaissance masterpieces. In 1876 he arrived in Paris and started to work in a lithographic institute. Within a few years the artist became famous for his exceptional travel posters that were commissioned by railroad lines, some of them being included in the series “Maîtres de l’Affiche” (Masters of the Poster). His works bare the characteristics of the Belle Époque.

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