VIRTUELNA LJUBAV
VIRTUAL LOVE

Summary/Abstract: The basic focus of the following paper is the phenomenon of virtual love, whose specificities will be percolated through the prism of historical analysis of the relevant social representations and features, as well as the occurence and development of virtual realities. The adopted theoretical framework is cultural-historical psychology, which positions psychological phenomena in the historical streamlines of social and cultral transformation, on whose epochal thresholds emerge new forms of human subjectivity. In the first part of the paper, virtual reality will be considered as an “intentional world”, which is generically determined by interactivity. In the second part, love is observed as a historical phenomenon, whose psychological, social and societal characteristics are found culturally specific. Additionally, the overview of different historical forms of love in the dominant Western society will be given. In the end, the ways in which we can understand particular, mostly relational, features of virtual love will be analyzed. Key aspects of virtual love, perceived in the relation between I and the Other, individual and society, virtual and actual, will be considered as inherently conflictual.

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