INFLUENCE OF THE ONLINE FREELANCING TO THE LABOR MARKET
INFLUENCE OF THE ONLINE FREELANCING TO THE LABOR MARKET

Summary/Abstract: The digitalization of the processes and the appearance of new business models have consequently generated new professions and new modes of working resulting in greater labour prosperity and efficiency. Internet is growing into a huge labour market where freelancers offer their knowledge and skills. The main objective of the research is to analyze the changes resulting from the digitalization of the labour market and growth of the online freelancing. Internet and digital technology have been transforming and revolutionizing the labour market. It has changed the demand for skills, knowledge, and occupations. The paper examines the changing trends in the labor market analyzing primary and secondary data. The main focus of the research is directed to primary research revealing the economic, social, demographic, and motivational aspects behind online freelancing. The questionnaire survey was shared among the freelancers who have tried or pursued a career in the gig economy. The acquired answers provide valuable information about the motives and the challenges the freelancers encounter. The main result of the paper is to identify online freelancing as a key visible indicator of the labour market.

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