Дигитален бизнес и интелектуална собственост
Digital Business and Intellectual Property

Summary/Abstract: The subject of the publication is the identification of the intellectual property in digital business. The role of the digital strategy of the company for successful digital transformation is analyzed. Intellectual property in digital business models, digital business platform and digital business identity has been identified. Intellectual property in digital business has a crucial role for competitiveness, creating new value, and improving the user experience in the digital economy. Digital transformation requires new rules and relationships between businesses and consumers in a digital environment.

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