Дигитализация, дигитална трансформация и интелектуална собственост
Digitization, Digital Transformation and Intellectual Property

Author(s): Polina Stoyanova
Subject(s): Economy, Law, Constitution, Jurisprudence, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digitization; digital products; digital transformation; distribution; intellectual property
Summary/Abstract: Digitization, the increasing use of digital products and services, and emerging new distribution channels and business models are revolutionizing the economy. Businesses seek the attention of consumers primarily in an online environment. The influence of social networks has created new rules for successful marketing. New technologies translate digital content from one language to another, from text to sound, just in moments. The correct use of information and digital content is the key to successful economic realization. We all live in a mainstream market environment where the protection and management of intellectual property are essential factors for a successful business.

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