Четвърти национален научен форум Бизнесът в XXI-ви век на тема: „Възстановяване и устойчивост след кризата“. Сборник с доклади

Четвърти национален научен форум Бизнесът в XXI-ви век на тема: „Възстановяване и устойчивост след кризата“. Сборник с доклади
Fourth National Scientific Forum The Business in 21st Century on the topic: "Recovery and sustainability after the crisis". Conference proceedings

Contributor(s): Kaloyan Dimitrov (Editor), Kristina Todorova (Editor), Maria Dimitrova (Editor), Dimitrina Papagalska (Editor), Maria Vasilska (Editor), Sevdalina Stoyanova (Editor)
Subject(s): Economy, National Economy, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: recovery; sustainability; economic crisis; sustainable growth; COVID-19; National Recovery and Resilience Plan; National Development Program BULGARIA 2030
Summary/Abstract: This book collects research papers presented at the national scientific forum The business in 21st century on the topic "Recovery and sustainability after the crisis", organized by the Faculty of Business of the University of National and World Economy - Sofia, Bulgaria in cooperation with the Union of Economists in Bulgaria, the Research Centre for Business Competence Development "Innovation and Competitiveness (u2b)" and the Industrial Research and Innovation Centre (IRIC). On 21 November 2022 the National Science Forum The business in 21st century held its fourth scientific edition with the priority area: economic, political, social and legal research in support of the state and business in the country. Since 2016, hundreds of representatives from the academic and research circles have participated in the scientific forum: young researchers and lecturers from all departments of the Faculty of Business; members of the academic staff from other departments and faculties of the university; dozens of representatives of universities and research institutes in Bulgaria and abroad. Different thematic areas of the Forum, but united by the issues of industrial business, natural resources, real estate, intellectual property, entrepreneurship and sports in Bulgaria and worldwide, deal with contemporary business aspects, providing relevant and significant issues and perspectives for research and discussion. This year's scientific event aims to support the applied implementation of the planned activities in the National Recovery and Sustainability Plan of Bulgaria and the National Development Programme "Bulgaria 2030". The conference was officially opened by the Minister of Economy and Industry of the Republic of Bulgaria - Nikola Stoyanov. The organizers received congratulatory addresses from the key ministers of finance, innovation and growth, and the Deputy Prime Minister for EU funds management. The forum was attended by participants of the nationally representative employers' organisations in Bulgaria. During the plenary session and discussion, two plenary papers were presented: by Assoc. Prof. Dimitar Blagoev - Dean of the Faculty of Business at the UNWE and Prof. Dr. Tatyana Hubenova-Delisivkova - President of the Union of Economists in Bulgaria. The participants in the scientific forum presented research on the main topic, offering their interpretation and vision of the possible development of Bulgaria. The authors discussed the multiple effects of the National Recovery and Sustainability Plan of the Republic of Bulgaria and the National Development Programme "Bulgaria 2030". Another group of scholars discussed the current trends, linkages and dependencies in intellectual property and business.

E-ISBN-13: 978-619-232-671-5
Page Count: 391
Publication Year: 2022
Language: English, Bulgarian

Декарбонизация на индустриалните предприятия и климатичните промени

Декарбонизация на индустриалните предприятия и климатичните промени
(Decarbonization of Industrial Enterprises and Climate Change)

Author(s):Dimitar Blagoev
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Energy and Environmental Studies
Page Range:21-28
No. of Pages:8
Keywords:decarbonization; industry; eneterprise; climat; change
Summary/Abstract:One of the main purposes of the National Recovery and Development Plan, in addition to dealing with the consequences of the Covid-19 crisis, is in the direction of dealing with the serious challenges of current and future problems and changes in the climate. From this point of view, it is of essential importance and an important marker of the things that are about to happen in a number of sectors of the Bulgarian economy for the next quarter of a century. In addition, the main directions related to the restructuring of the Energy, Transport, Construction, etc. sectors. an important point is to mark some directions for future observations and research related to the industrial processes and the influence of the activities foreseen in the Plan on them. This report aims to highlight these important and essential moments related to the activity of industrial enterprises and their impact on climate change. In this direction, and without going into excessive detail /given the limited volume of a scientific report/, attention will be paid to the cause-and-effect relationships between industrial production and some indicators of climate change. In a general form, selected two-dimensional distributions and identified main functional dependencies of key indicators on the subject under consideration will be indicated.

Документооборотът на провъзгласената организационна култура в XXI-ви век – „О, жребий мой проклет, та точно аз ли да го слагам в ред?!“

Документооборотът на провъзгласената организационна култура в XXI-ви век – „О, жребий мой проклет, та точно аз ли да го слагам в ред?!“
(The Document Flow in the Sphere of the Proclaimed Organizational Culture in the XXI-st Century - "O Cursed Spite, That Ever I Was Born To Set it Right!")

Author(s):Kiril Dimitrov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations
Page Range:30-40
No. of Pages:11
Keywords:organizational culture; firm culture; corporate culture; professed culture; strategic management
Summary/Abstract:This article reveals the nuances in the serious challenge (Shakespeare, 1960) to identify the widely adopted management approaches in designing the essence and structure of official company documents, and establishing the relations among them, that embody the proclaimed and desired culture by senior management in companies, operating in Bulgaria. Based on the theoretical analysis and the results of an empirical study, recommendations are given for improving the company's document flow in this field of strategic management.

Планиране на приходите в условията на VUCA среда

Планиране на приходите в условията на VUCA среда
(Revenue Planning in VUCA Environment)

Author(s):Radko Radev, Alexander Naydenov
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Accounting - Business Administration
Page Range:41-48
No. of Pages:8
Keywords:COVIDIzation of the economy; revenue management; revenue planning; revenue sources; revenue streams; marketing
Summary/Abstract:The report's goal is to present the approaches to revenue planning in a VUCA environment observed during the time of COVIDization of the economy. In this regard, the active revenue management approach is identified from the theoretical point of view. Some important components of the revenue model are derived; the importance of their active management and classical concepts of strategic management is highlighted. Special emphasis is placed on the marketing functions role. COVIDization is perceived as a process that confronts companies with new and unexpected challenges. With each new wave of COVID, they had to find an answer related to providing profitable revenue in the short term and the medium and long term challenges. The results of the analysis of the two studies conducted by the NIC "Innovations and Competitiveness (U2B)" at the UMWE in the period of the first three COVID waves (the period 2020-2021) are presented.

Лидерствотo и технологиите на Индустрия 4.0 в разрушителни времена

Лидерствотo и технологиите на Индустрия 4.0 в разрушителни времена
(Leadership and Industry 4.0 Technologies in Disruptive Times)

Author(s):Kaloyan Dimitrov
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Accounting - Business Administration, Human Resources in Economy, ICT Information and Communications Technologies
Page Range:49-55
No. of Pages:7
Keywords:Industry 4.0; leadership; technologies; disruptive times
Summary/Abstract:The challenges and changes to industries in the digital age are immense, and technological innovation requires continuous organizational effort. The Fourth Industrial Revolution is more evolutionary than revolutionary, but the successful deployment of its technologies and added value to businesses in times of crisis is creating demands on organizational leadership. The purpose of this paper is to identify the importance of the relationship between Industry 4.0 and leadership in organizations. Based on the theoretical analysis, the need for new technology leadership in disruptive times is justified.

Критичен анализ на дизайна на планираната в Националния план за възстановяване и устойчивост на Република България реформа на схемитe за минимални доходи

Критичен анализ на дизайна на планираната в Националния план за възстановяване и устойчивост на Република България реформа на схемитe за минимални доходи
(Critical Analysis of the Design of the Minimum Income Schemes Reform Envisaged in the National Recovery and Resilience Plan of the Republic of Bulgaria)

Author(s):Dragomir Draganov
Language:Bulgarian
Subject(s):Politics, Economy, National Economy, Welfare systems
Page Range:56-61
No. of Pages:6
Keywords:poverty line; politics of poverty measurement; social assistance; National Recovery and Resilience Plan
Summary/Abstract:The reform of the minimum income schemes is a mandatory requirement if Bulgaria wants to get full access to the funds under the National Recovery and Resilience Plan. The draft reform design envisages that the monthly social assistance benefits will be based on the national poverty line. However, this approach exposes the objectives of the reform to significant risks, as it ignores the weaknesses of the national poverty line legislation.

Ангажиране на потребители и процес на вземане на решение за покупка в интернет

Ангажиране на потребители и процес на вземане на решение за покупка в интернет
(Consumer Engagement and Process of Making Internet Purchase Decision)

Author(s):Simeon Kolyandov
Language:Bulgarian
Subject(s):Economy, Marketing / Advertising
Page Range:62-67
No. of Pages:6
Keywords:internet users; marketing 4.0; user engagement; consumer behaviour; the five A model
Summary/Abstract:This report aims to present the journey of Internet users in making a purchase decision. In order to clarify this process, several questions need to be answered, first of all, who are Internet users and whether they can be generalized according to their characteristics and habits in different communities. Next, the question of attracting the attention of consumers and their engagement with a brand or product is considered. Making a purchase decision is seen as a process, and in order to make it even more clear, the five A's model is used to describe the customer's journey.

Предпоставки за постигане на организационно лидерство в здравни организации

Предпоставки за постигане на организационно лидерство в здравни организации
(Prerequisites for Achieving Organizational Leadership in Healthcare Organizations)

Author(s):Petya Slavova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations, Human Resources in Economy
Page Range:68-75
No. of Pages:8
Keywords:health care; digitization; organizational leadership; management; strategic planning
Summary/Abstract:This article examines the role and importance of the elements and aspects of organizational culture in selected healthcare facilities in order to achieve and improve their management organizational leadership and management. It is made analysis of the main tools and models used in healthcare organizations to improve the services offered and the organizational culture, examine the factors that can influence organizational leadership. The purpose of the paper is to reveal the trends and prerequisites for achieving organizational leadership, related to the strategies and approaches for management and digitization of services, the attitudes towards the development of new business models and strategies for development and growth in the industry are tracked.

Условия и бариери за стартиране на собствен бизнес от млади хора

Условия и бариери за стартиране на собствен бизнес от млади хора
(Conditions and Barriers for Starting Own Businesses by Young People)

Author(s):Maria Vasilska
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Accounting - Business Administration
Page Range:76-81
No. of Pages:6
Keywords:inclusive entrepreneurship; students’ entrepreneurial intentions; motives; barriers; starting a business
Summary/Abstract:Starting own businesses by young and motivated people is an important tool for solving important socio-economic tasks. The paper presents and analyzes the conditions and barriers for starting businesses by young people with a strong entrepreneurial orientation - students studying in such a university specialty. The results of the research serve to justify the need for targeted institutional support for utilization of the youth entrepreneurial potential.

Възможности за българските предприятия в международна среда

Възможности за българските предприятия в международна среда
(Opportunities for Bulgarian Enterprises in an International Environment)

Author(s):Yordanka Ivanova
Language:Bulgarian
Subject(s):Politics / Political Sciences, Politics, Economy, International relations/trade
Page Range:82-87
No. of Pages:6
Keywords:business opportunities; international activities; global environment; small and medium enterprises
Summary/Abstract:In а global environment new market entry is directly related to the opportunities that enterprises manage to discover and exploit - a particularly relevant topic in а period of recovery after economic crisis. The objective of the paper is to present, first, what are the main opportunities identified by small and medium-sized enterprises (SMEs), based on data from an empirical study of 468 Bulgarian enterprises that have internationalized their activities to varying degrees, and second, what specific actions are taken in response to these opportunities.

Наративен преглед на политиките свързани с целите за устойчиво развитие чрез спорт в България

Наративен преглед на политиките свързани с целите за устойчиво развитие чрез спорт в България
(Policies Related to the Goal of Sustainable Development Thruogh in Bulgaria. Narrative Review)

Author(s):Sevdalina Stoyanova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Sociology, Sports Studies
Page Range:88-96
No. of Pages:9
Keywords:sport; sustainable development goals; policies
Summary/Abstract:In this article we analyze the implemented policies in the field of sports in Bulgaria for the achievement of a healthy society according to the Sustainable Development Goals (SDGs). The potential of sport to contribute to sustainable development is strongly and clearly stated in the new UN Agenda "Transforming the World". The UN recognized sport as a vital driver and facilitator of the Sustainable Development Goals (SDGs) and introduced a new set of goals to guide global health development. The vast majority of our nation has no habits of systematic motor activity. Mass sport in our country has not become a powerful factor for disease prevention, health promotion and social integration of disadvantaged people, as well as representatives of different ethnic groups.

Стратегическото предприемачество в условията на VUCA среда

Стратегическото предприемачество в условията на VUCA среда
(The Strategic Entrepreneurship in VUCA Environment)

Author(s):Radko Radev, Alexander Naydenov
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Accounting - Business Administration
Page Range:97-104
No. of Pages:8
Keywords:Covd-19; COVIDization of the economy; strategic entrepreneurship; innovation and transformation
Summary/Abstract:The report's main goal is to highlight the key importance of strategic entrepreneurship for minimizing threats and exploiting opportunities in a VUCA environment. Special attention is paid to its manifestations during the COVIDiidification of the economy. The understanding dictates the interest in this field that in the conditions of VUCA environment, the advantages of both strategic management, which ensures the formation of sustainable competitive advantages, and entrepreneurship, which contributes to the dynamic adapting to ever-changing conditions, are important. The empirical data presented here is a result of the research carried out by the Research Center "Innovations and Competitiveness (U2B)" at UNSS during the first three COVID waves (2020-2021) on their impact on companies and the actions taken by them.

Аспекти на управлението на промяната в здравните заведения в България

Аспекти на управлението на промяната в здравните заведения в България
(Aspects of Change Management in Healthcare Facility in Bulgaria)

Author(s):Petya Slavova
Language:English
Subject(s):Social Sciences, Economy, Sociology, Health and medicine and law
Page Range:105-111
No. of Pages:7
Keywords:health care management; business process management; change management; decision making; business rules
Summary/Abstract:Health organizations in Bulgaria work in an increasingly complex and constantly changing landscape. To be successful, they must be able to adapt and change quickly in response to new economic challenges and opportunities. There is a need to search for new approaches in the management of processes in healthcare organizations. It is necessary for healthcare facilities to quickly respond to changing circumstances, demands and requirements as part of the Bulgarian health sector. This article aims to present the aspects and possibilities of the change management methodology that can lead to a better management of processes in the organization. Attention is also paid to the role of business decision-making, setting clear rules and strategic planning for implementing change. When a healthcare facility embarks on a change management project, it must first formulate a clear strategy and communicate it at all levels of the organization and with all stakeholders. The approaches presented in the article concerning the change management methodology would help achieve organizational development and growth, long-desired goals that can be combined with organizational structure, business processes, and information flow.

Четвъртата индустриална революция и Образование 4.0 в COVID времена

Четвъртата индустриална революция и Образование 4.0 в COVID времена
(The Fourth Industrial Revolution and Education 4.0 in Times of COVID)

Author(s):Kaloyan Dimitrov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Business Economy / Management, Sociology, Economic development, Human Resources in Economy, ICT Information and Communications Technologies
Page Range:112-117
No. of Pages:6
Keywords:Industry 4.0; Education 4.0; learning; digital technologies; educational versions; Covid-19
Summary/Abstract:Global technological advances continue to bring about major changes. The present study aims to address important aspects for the application of Education 4.0 for the fourth industrial revolution, immediately following the COVID-19 pandemic. The research work focuses in particular on modern technologies for education and training, responding to the challenges and opportunities of business in the conditions of Industry 4.0. Research methods and techniques based on desk research and data from secondary sources, including strategic document analysis and content analysis, were used. The findings indicate that investments in the development of environmental infrastructure and human, technical and financial capacity must be strengthened to reach an adequate participation of Education 4.0 in the post-Covid Industry 4.0.

Обучаваща се общност: начин за подкрепа и ангажиране на младежите

Обучаваща се общност: начин за подкрепа и ангажиране на младежите
(Learning Community: A Way to Support and Engage Youth)

Author(s):Violeta Toncheva-Zlatkova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Higher Education , Human Resources in Economy
Page Range:118-124
No. of Pages:7
Keywords:learning community; youth engagement; social commitment; young people; youth work
Summary/Abstract:Learning communities are becoming an increasingly popular concept at all levels. They have a positive impact on students' academic performance and experiences, on faculty and administrators' engagement and improvement, and have a social impact. The purpose of this report is to describe what learning communities are and to highlight their unique characteristics as a way to support and engage young people and the university's role in sharing and transferring knowledge, collaboration, and youth involvement in important community issues. An example of a learning community is presented and the key benefits for all involved are outlined.

Възможностти пред университетските бизнес инкубатори

Възможностти пред университетските бизнес инкубатори
(Opportunities for University Business Incubators)

Author(s):Radostin Boyadzhiev
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Business Economy / Management, Sociology, Higher Education , Environmental interactions
Page Range:125-130
No. of Pages:6
Keywords:business incubator; innovation; decarbonization
Summary/Abstract:The European Union has set itself the ambitious goal of decarbonizing the economy by 2050. Achieving this goal in a way acceptable to society will require a complete change of the economy. The report will examine the role of innovation and innovation incubators in achieving decarbonisation of the economy and how they can reduce the cost of the transition to a neutral economy.

Мобилните технологии в подкрепа на модерното образование и обучение

Мобилните технологии в подкрепа на модерното образование и обучение
(Mobile Technologies in Support of Modern Education and Training)

Author(s):Simeon Kolyandov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, ICT Information and Communications Technologies, Distance learning / e-learning
Page Range:131-137
No. of Pages:7
Keywords:mobile technologies; educational process; electronic education; augmented reality
Summary/Abstract:The present report presents the mobile technologies used in the educational process. The importance and increasing role of mobile learning in the educational process in order to attract and retain the attention of the new generation of learners is shown. The upgrade of e-learning through the introduction of mobile technologies and mobile learning is presented. Attention is paid to augmented reality (AR) as a means of modern education and training through the use of mobile technologies. The possibilities and disadvantages of using mobile technologies in the traditional educational process as an informal form of knowledge acquisition have been identified.

Текучество на персонала и обхват от действия за задържане на служителите в организациите

Текучество на персонала и обхват от действия за задържане на служителите в организациите
(Staff Turnover and Scope of Actions to Retain Employees in Organizations)

Author(s):Stefka Vasileva
Language:Bulgarian
Subject(s):Politics, Economy, Labor relations, Human Resources in Economy
Page Range:138-144
No. of Pages:7
Keywords:staff turnover; leaving employees; employee retention
Summary/Abstract:Staff turnover is an important indicator of the effectiveness of human resource management and the quality of working life. Staff turnover becomes a problem area when its values are outside the optimal limits, which are different for each organization. The report examines and analyzes employee turnover and the negative effects it can have on organizations. Employers can solve the problem related to staff turnover by identifying the reasons for leaving employees and taking effective and targeted actions to retain them in the organizations.

Влияние на социалната изолация свързана с КОВИД-19 върху родителите на деца спортисти според населеното място и статута им на заетост

Влияние на социалната изолация свързана с КОВИД-19 върху родителите на деца спортисти според населеното място и статута им на заетост
(Impact of Social Detachment Due to COVID-19 on Parents of Junior Athletes Based on Location and Employment Status)

Author(s):Ivan Stoilov, Alexander Naydenov, Milen Gadzhev, Danail Ivanov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Sociology, Health and medicine and law, Sports Studies
Page Range:145-150
No. of Pages:6
Keywords:coronavirus; social isolation; settlement; employment
Summary/Abstract:There is no doubt that the implications of COVID-19 on socio-economic life will continue over the years. However, the sports sector turned out to be one of the most affected. The Olympic Games got postponed for the first time in 124-year history and not due to a world war. The overall losses are not only financial. The purpose of this article is to determine the impact of the COVID-19 social detachment on the physical, emotional, and general health of individuals and communities, related to sport. The survey was conducted among parents of junior athletes, and it included 656 adults during the period 15-30 April 2020. Parents answered an inquiry with 25 general and 7 demographic questions. The data were analyzed with the help of statistical analysis software platform SPSS, version 26. The state of emergency had a rather negative impact on individuals and their families, where their physical condition suffered the most. The survey showed very well-defined tendencies over the type of employment of the participants.

Семейството „в прегръдката” на Ковид-19

Семейството „в прегръдката” на Ковид-19
(The Family „in the Embrace” of Covid-19)

Author(s):Todorka Kineva
Language:Bulgarian
Subject(s):Social Sciences, Economy, Sociology, Family and social welfare
Page Range:151-155
No. of Pages:5
Keywords:family; COVID-19; causes; consequences
Summary/Abstract:Based on secondary analysis of data from two empirical studies, two questions find their answers: 1. Why was Covid-19 able “to embrace”, enclose and even capsulate the family? and 2. How has Covid-19 caused a change in the functioning of the families? As is becomes clear from the social empiricism, some of the reasons for this "closure" are the imposed anti-epidemic measures, the increasing unemployment, poverty and conflicts in the family. The impacts of Covid-19 are causing a change in the economic, the emotional and the socializing functions of the family.

Приложение на чл. 8, ал. 2 от Закона за общинската собственост

Приложение на чл. 8, ал. 2 от Закона за общинската собственост
(Application of Art. 8, Para. 2 of Municipal Property Act)

Author(s):Stefan Radev
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, Law on Economics, Administrative Law
Page Range:156-162
No. of Pages:7
Keywords:municipality; property; municipal council; regulations
Summary/Abstract:The current article focuses on the bylaws approbated by the municipal councils related to the management, disposition and acquisition of municipal property. The research objective is to examine the regional cities by drawing conclusions about the municipal property regulations approbated by the local government.

Щастието „в плен” на Ковид-19

Щастието „в плен” на Ковид-19
(Happiness „in Captivity” of Covid-19)

Author(s):Todorka Kineva
Language:Bulgarian
Subject(s):Social Sciences, Economy, Sociology, Family and social welfare
Page Range:163-169
No. of Pages:7
Keywords:happiness; satisfaction; Covid-19; social life; health status
Summary/Abstract:The report is a sociological analysis of the impact of Covid-19 on the happiness of Bulgarians. It is developed on the basis of data from the 10th wave of the European Social Survey (ESS), conducted in Bulgaria in the period June September 2021. Three indicators have been studied - life satisfaction, social life and health status. The thesis that for nearly half of the Bulgarians the happiness is “a captive” of the pandemic has been proven.

Анализ и оценка на технологиите за производство на етилов алкохол

Анализ и оценка на технологиите за производство на етилов алкохол
(Analysis and Assessment of Technologies for the Production of Ethyl Alcohol)

Author(s):Aleksandra Gospodinova, Stanislav Dobrev
Language:Bulgarian
Subject(s):Social Sciences, Economy, Sociology, Economic development
Page Range:170-175
No. of Pages:6
Keywords:ethyl alcohol; technology; production
Summary/Abstract:The purpose of the present work is to analyze and evaluate the technologies for the production of ethyl alcohol, as the article provides a historical review of the evolution of the industrial technologies applied in the process for its production. Attention is paid to the ways of its preparation, its physical and chemical properties, as well as its numerous applications in modern society.Conclusions are made about the problems in the production of ethanol, which highlight their relevance to the concept of sustainable development and environmental protection. Possibilities for their solution were considered, regarding the renewal of the technique and technology in production enterprises, the use of raw materials of natural origin, the reduction of waste products and the increase of energy efficiency.

Нормативни изисквания регулиращи търговсата дейност на предприятията от химическата промишленост

Нормативни изисквания регулиращи търговсата дейност на предприятията от химическата промишленост
(Regulatory Framework of the Activities of Companies from the Chemical Industry)

Author(s):Angelina Terzieva, Stanislav Dobrev
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, EU-Legislation, Transport / Logistics
Page Range:176-181
No. of Pages:6
Keywords:rules; norms and directives; trade in chemical products
Summary/Abstract:This report provides an in-depth analysis of EU legislation in the field of economy with the production, import and volume of chemical products, describing the main regulations for their regulation. Low Union chemicals legislation aims to protect human health and the environment and prevent trade barriers from being raised. The order and manner of carrying out a safety assessment are determined on the basis of a comparative analysis of the requirements of international laws, regulations, national regulations and directives for the classification, storage, labeling and packaging of chemical products. Preserving the quality of goods in the process of the logistics chain, commercial activity and consumption is a major task, ensuring appropriate packaging, storage conditions and the correct choice of means of transport.

Анализ и оценка на търсенето и предлагането на парфюмерийни и козметични продукти

Анализ и оценка на търсенето и предлагането на парфюмерийни и козметични продукти
(Analysis and Evaluation of The Demand and Supply of Perfumery and Cosmetic Productsitle)

Author(s):Angelina Terzieva
Language:Bulgarian
Subject(s):Economy, Agriculture
Page Range:182-188
No. of Pages:7
Keywords:raw materials; perfumery and cosmetic products; import and export; production; sale
Summary/Abstract:This report aims to analyze the raw materials used in the production of cosmetics and detergents. Statistical data on the production, import and quantity of cosmetic products are presented. Based on the data, conclusions were drawn regarding the production and sale of perfumery and cosmetic products.

Анализ на управлението на отпадъците с цел по-добро опазване на околната среда

Анализ на управлението на отпадъците с цел по-добро опазване на околната среда
(Analysis of Waste Management for Better Environmental Protection)

Author(s):Aleksandra Gospodinova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Economic development, Environmental interactions
Page Range:189-194
No. of Pages:6
Keywords:management; waste; separate collection; environment
Summary/Abstract:The purpose of the present work is to analyze waste management in companies, which is essential for better environmental protection. Attention has been paid to the different types of waste generated during the company's activities, their classification and their separate collection.Conclusions are made about the development in the direction of waste utilization, part of which is their effective separation, the way of processing and their proper organization and management by the top management of the companies. The result of this is the reasonable use of waste, which improves indicators related to the environment and is in accordance with the concept of sustainable development.

Влиянието на Индустрия 4.0 върху веригата на доставки

Влиянието на Индустрия 4.0 върху веригата на доставки
(The Impact of Industry 4.0 on the Supply Chain)

Author(s):Admira Boshnyaku
Language:Bulgarian
Subject(s):Economy, Transport / Logistics
Page Range:196-201
No. of Pages:6
Keywords:Industry 4.0; supply chain; digital supply network; digitalization
Summary/Abstract:The paper aims to identify some of the changes in the supply chain brought by the Industry 4.0 phenomenon. The paper provides a theoretical overview of the supply chain’s evolution in the context of the four industrial revolutions and a brief analysis of the changes in supply chain processes. In conclusion, some characteristics (differences) between the traditional supply chain and the digital supply network, which is based on the Industry 4.0 technologies are presented.

Ролята на телекомуникациите в Националния план за възстановяване и устойчивост на Република България

Ролята на телекомуникациите в Националния план за възстановяване и устойчивост на Република България
(The Role of Telecommunications in the National Recovery and Resilience Plan of the Republic of Bulgaria)

Author(s):Ina Kandeva
Language:Bulgarian
Subject(s):Economy, ICT Information and Communications Technologies
Page Range:202-207
No. of Pages:6
Keywords:telecommunications; 5G; digital connection; investments
Summary/Abstract:The digital connectivity is one of the strategic aims laid down in the National Plan for Recovery and Resilience of the Republic of Bulgaria. This component of the Plan underwent significant changes between its penultimate and final versions. The role of the telecommunications sector in the implementation of the component may prove to be key in terms of building the necessary infrastructure and overcoming territorial imbalances in broadband access. In this sense, it is important to trace what will be the motivation of the private sector to invest in the component. The present study aims to compare the proposed reforms and investments in the "digital connectivity" part in the last two versions of the Plan and to answer the question in which of them the role of mobile operators in Bulgaria would be greater.

След COVID-19: Промяна в дневния ред на творческата индустрия на медиите и финансова криза в спорта

След COVID-19: Промяна в дневния ред на творческата индустрия на медиите и финансова криза в спорта
(After COVID-19: Changing Agenda of the Creative Media Industry and Financial Crisis in Sports)

Author(s):Desislava Frantsova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies, Sociology, Health and medicine and law, Sports Studies
Page Range:208-212
No. of Pages:5
Keywords:sport; coronavirus; journalism; transformations
Summary/Abstract:COVID-19 impacted people, economic sectors and entire industries. The Media and Creative industry, which play an important role in the life of the society, also underwent changes. That is why I believe this topic is important and relevant and should be analyzed. In my research, I will emphasize on the sports media, where changes of the modus operandi and everyday work of journalists were observed. The financial crisis provoked from the coronavirus has affected athletes, clubs and the running of major championships. Moreover, it had a massive impact on the media as it changed radically the content of television programs.

Мачмейкингът при възлагане на обществени поръчки – подход за създаване на бизнес партньорства

Мачмейкингът при възлагане на обществени поръчки – подход за създаване на бизнес партньорства
(Matchmaking in Public Procurement – an Approach to Creating Business Partnerships)

Author(s):Petya Dimitrova, Kristina Vassileva
Language:Bulgarian
Subject(s):Economy, Public Finances
Page Range:213-219
No. of Pages:7
Keywords:public procurement; pre-commercial procurement; matchmaking
Summary/Abstract:In recent decades, emphasis has been placed on the development of small and medium-sized enterprises (SMEs) at the level of the European Union (EU). A number of norms in European directives aim to stimulate them. Current European legislation in the field of public procurement also contains provisions for especially the SMEs participation in the procurement process. At the same time, there are limitations to their participation in terms of lack of experience and capacity to enter the market. A solution to this problem is the possibility of building partnerships between SMEs and larger companies. A flexible approach to stimulate this type of partnership is “matchmaking”, which aims to build a network of business contractors capable of implementing public projects in the best possible way.

Добри практики в съвременния аутсорсинг бизнес

Добри практики в съвременния аутсорсинг бизнес
(Good Practices in Modern Outsourcing Busines)

Author(s):Petar Slavchev
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Human Resources in Economy
Page Range:220-225
No. of Pages:6
Keywords:innovation; outsourcing; optimization; opportunities
Summary/Abstract:Many of the companies nowadays transfer part of their processes to external companies. In a report I have considered 10 main problems and their possible solutions. The topics covered are: loss of process control; communication barriers; hidden and unforeseen costs; supplier reliability; security and privacy; language barriers; lack of experience; choosing the right approaches, time differences; mismatch of expectations and results.

Стратегически направления за развитие на компаниите в условията на Индустрия 4.0

Стратегически направления за развитие на компаниите в условията на Индустрия 4.0
(Strategic Directions for Business Development in the Context of Industry 4.0)

Author(s):Admira Boshnyaku
Language:Bulgarian
Subject(s):Economy, Business Economy / Management
Page Range:226-231
No. of Pages:6
Keywords:Industry 4.0; business development; digital enterprise
Summary/Abstract:The paper aims to examine the impact of the fourth industrial revolution and related technologies on certain strategic directions and business development opportunities. The first part of the paper examines the concept of "Industry 4.0" and how it is related to business development. The second part of the paper presents a specific strategic business development direction in the context of Industry 4.0, and answers the question whether the technologies associated with this revolution contribute or not to the development of the strategy at focus.

Пандемия и регионални медии – корелации и въздействие на COVID-19 върху финансирането и програмирането на телевизиите в област Стара Загора

Пандемия и регионални медии – корелации и въздействие на COVID-19 върху финансирането и програмирането на телевизиите в област Стара Загора
(Pandemic and Regional Media – Correlations and Impact of Covid-19 on Television Financing and Programming in the Stara Zagora Region)

Author(s):Blagovest Iliev
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies, Sociology, Health and medicine and law
Page Range:232-235
No. of Pages:4
Keywords:pandemic; television; regionalization; financing; media
Summary/Abstract:This report examines the role of the media and the transformations occurring in them as a result of the COVID-19 pandemic. Although falling outside the scope of the National Plan for Recovery and Sustainability of the Republic of Bulgaria and the National Development Program "Bulgaria 2030", the main sources of information are undergoing a number of changes in their funding and programming. The challenges faced by the teams of the regional television stations in the Stara Zagora region are analyzed. Emphasis is also placed on the extent to which the contingency hinders the development of the creative industry at the local level.

Новите предизвикателства на производствената индустрия през 2022

Новите предизвикателства на производствената индустрия през 2022
(The New Challenges of the Manufacturing Industry in 2022)

Author(s):Petar Slavchev
Language:Bulgarian
Subject(s):Economy, Business Economy / Management
Page Range:236-240
No. of Pages:5
Keywords:production; new opportunities; competition; costs
Summary/Abstract:Manufacturers and suppliers continue to face waves of uncertainty. The war in Russia and local outbreaks of COVID-19 in 2022 helped shut down much of the manufacturing hubs. The growing role of digital manufacturing technologies in the manufacturing sector. Disruptions in the supply chain; Globalization brings new competition in the fight against costs; Cybersecurity threats are at an all-time high; The growing need for sustainable practices; Digital technologies are among the challenges explored in the report, along with strategies to address each.

Маркетингови стратегии за влияние върху най-младите поколения

Маркетингови стратегии за влияние върху най-младите поколения
(Marketing Strategies to Influence the Youngest Generations)

Author(s):Yasen Deyanov
Language:Bulgarian
Subject(s):Economy, Marketing / Advertising
Page Range:241-247
No. of Pages:7
Keywords:marketing; marketing strategies; digital media; digital revolution; future marketing; multitasking; young generations
Summary/Abstract:The present theoretical analysis discusses different points of view related to the impact of modern marketing strategies applied with the help of modern digital tools. Corporations try to use all proven elements of consumer knowledge as a strategic element. A cause for concern is that innovative business approaches can have a serious effect on the balance between consumer favorability and company profitability.

Изследване на проектния подход на управление в бизнес организациите от корпоративен тип

Изследване на проектния подход на управление в бизнес организациите от корпоративен тип
(Project Management Review in Business Organizations of Corporate Type)

Author(s):Daniela Dimitrova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations
Page Range:248-253
No. of Pages:6
Keywords:project management; corporate management; business organizations
Summary/Abstract:The necessity to review the trends in project management stems from the expan sion of its application. Project management is widely applied in organizations of a different kind – administration, business, NGOs, schools and universities, research centers and even in religious organizations. The purpose of the report is to present the project management as a modern tool to support the business organizations of a corporate type.

Социалното предприемачество като механизъм за интегриране на уязвими групи към икономическите процеси в условията на пандемия

Социалното предприемачество като механизъм за интегриране на уязвими групи към икономическите процеси в условията на пандемия
(Social Entrepreneurship as a Mechanism for Integrating Vulnerable Groups into the Pandemic Economy)

Author(s):Teodora Koleva
Language:Bulgarian
Subject(s):Politics / Political Sciences, Politics, Social Sciences, Economy, Business Economy / Management, Sociology, Welfare systems, Health and medicine and law, Family and social welfare, Human Resources in Economy
Page Range:254-259
No. of Pages:6
Keywords:social enterprenourship; social inclusion; vulnerable groups
Summary/Abstract:In times of social and/or economic crises, the most vulnerable members of the society face more significant difficulties than the rest of the population. Comprehensive and strategic measures are needed to reduce social exclusion and marginalisation. Mainstreaming and promoting social entrepreneurship is important for the development of an inclusive economy. The social impact is configured by investing the revenues generated in supporting vulnerable groups on the 'margins' of socio-economic processes to engage in economic activity and create opportunities for professional and social integration. Long-term value added from economic activities leads to cost reduction and the reduction of the effects of inequalities and poverty.

Дигиталното предизвикателство на нововъзникващите потапящи технологии

Дигиталното предизвикателство на нововъзникващите потапящи технологии
(The Digital Challenge of Emerging Immersive Technologies)

Author(s):Yasen Deyanov
Language:Bulgarian
Subject(s):Economy, ICT Information and Communications Technologies
Page Range:260-266
No. of Pages:7
Keywords:immersive technology; digital challenge; virtual reality; augmented reality; mixed reality
Summary/Abstract:Nowadays vast areas of our lives have become digital. A biggest digital challenge that drives progress is the area of Immersive Technologies – Virtual, Augmented and Mixed Reality. The purpose of this paper is to present a brief systematic review of the relevant literature in the field of immersive technologies. This literature review will contribute to the perception and application of emerging technologies, in particular virtual, augmented and mixed reality.

Новите геополитически реалности - нови бизнес възможности

Новите геополитически реалности - нови бизнес възможности
(The New Geopolitical Realities – New Business Opportunities)

Author(s):Ekaterina Petrova
Language:Bulgarian
Subject(s):Politics / Political Sciences, Economy, Business Economy / Management, Geopolitics
Page Range:267-271
No. of Pages:5
Keywords:geopolitical realities; international alliances; business environment; political conjuncture
Summary/Abstract:Geopolitical realities inherently determine the coordinates of the business average at national, regional and international level. This business environment is a prerequisite for the implementation of real economic activities that determine security in various aspects of specific political territories. These realities are a function of international relations transformed into international alliances with specific activities and with a specific legal status. The international political alliances are dynamic quantities, which in their transformation determine the new political situation with new business opportunities.

Последиците от цифровата революция върху младите хора и бъдещият дигитален маркетинг

Последиците от цифровата революция върху младите хора и бъдещият дигитален маркетинг
(The Implications of the Digital Revolution on the Young People and Future Digital Marketing)

Author(s):Yasen Deyanov
Language:Bulgarian
Subject(s):Economy, Marketing / Advertising, ICT Information and Communications Technologies
Page Range:272-277
No. of Pages:6
Keywords:brain development; social norm; societal well-being; digital media; digital revolution; future marketing; multitasking; young people
Summary/Abstract:The critical literature review on the topic explores various aspects of the digital revolution that impact the brain development and behavior of young people. Easy access to digital technologies involves a change in public behavior. People love digital technology much more and this leads to some form of digital addiction. Businesses act in accordance with this trend and try to use consumer knowledge as a strategic element.

Англосаксонският опит в създаването на високо иновативни бизнес инкубатори

Англосаксонският опит в създаването на високо иновативни бизнес инкубатори
(Anglo-Saxon Experience in Creating Highly Innovative Business Incubators)

Author(s):Kristiyan Varamezov
Language:Bulgarian
Subject(s):Economy, Business Economy / Management
Page Range:278-284
No. of Pages:7
Keywords:business incubator; innovative; cooperation; startup; entrepreneurship
Summary/Abstract:In today’s rapidly growing business world, characterized with high risk and high reward, more and more people decide on their entrepreneurial adventure. Regardless of if they are young students or older businessmen, these entrepreneurs need guidance in the tough business world. Fortunately, business incubators offer convenient environment for developing startup businesses, no matter if it is about highly innovative area or not. These business incubators offer services such as access to working space, mentorship, connections with investors, etc., in this way turning new business ideas into successful companies, at a cheaper rate.

Креативност в създаването и развитието на предприемаческата дейност чрез български фолклор

Креативност в създаването и развитието на предприемаческата дейност чрез български фолклор
(Creativity in the Creation and Development of Business Activity through Bulgarian Folklore)

Author(s):Slavina Nikolova
Language:Bulgarian
Subject(s):Anthropology, Social Sciences, Economy, Customs / Folklore, Business Economy / Management
Page Range:285-292
No. of Pages:7
Keywords:art; creativity; entrepreneur; personality; folklore
Summary/Abstract:Creative sectors are among the most dynamically developing during the last few years. They lead to many issues to be solved and need improvisation when making decisions. They lead to innovation. Our diverse folklore gives us forgotten decisions that refract through the entrepreneur's individual personality. Today, the most popular entrepreneurs are those who work in the field of creative sectors. The names of Mark Zuckerberg, Bill Gates, Michael Jackson, Madonna, and many others are famous all around the world. Every creative entrepreneur should have his or her personality skills in order to develop, improve and manage their business the right way. A typical example of creating a business, based on folklore knowledge, is Hristo Dimitrov’s project, a creator and producer of The National Folklore Ensemble “Bulgare”.

Актуално състояние на българската енергетика и стратегическата роля на ядрената енергия

Актуално състояние на българската енергетика и стратегическата роля на ядрената енергия
(Current State of The Bulgarian Energy Industry and the Strategic Role of Nuclear Energy)

Author(s):Ivan Hinovski
Language:Bulgarian
Subject(s):Politics / Political Sciences, Politics, Economy, Energy and Environmental Studies, Environmental and Energy policy
Page Range:293-302
No. of Pages:10
Keywords:NPP; nuclear project; nuclear technology; development options; requirements to the nuclear investment projects
Summary/Abstract:It is presented the actual status of the generation structure of Bulgarian power industry with accent to the contribution of nuclear energy to keep the security and sustainability of the national electrical grid operation, as well as its advantages proposing one of the best economically viable option for investments in this branch. Two of the most discussable investment projects for new nuclear builds are discussed. Different scenarios and variants for future development of this industry are considered including the new conditions and circumstances giving impact and determining the future of these projects. Internal and external factors creating posi tive economical and political conditions for the development of these technologies are reviewed. An algorithm of actions and management decisions for successful implementation of new nuclear builds in order to maintain the key role of this branch for the energy security is proposed. It is proposed in the tender documentation to be included few principal requirements to the equipment suppliers, as well as clear and grounded binding engagements.

Патентната активност – индикатор за бизнес развитие

Патентната активност – индикатор за бизнес развитие
(Patent Activity – Indicator of Business Develpment)

Author(s):Maria Markova
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Law on Economics
Page Range:304-311
No. of Pages:8
Keywords:intellectual property; patent; innovations; company competitiveness
Summary/Abstract:This report identifies the "patent activity - business development" relationship. In the focus of attention here is the protection of innovations - technological and product, through the object of intellectual property "patent for invention". The tracking of patent activity leads to the derivation of quantitative trends and qualitative conclusions about the emergence of new industries and sub-industries in the economy, about national priorities when considering company innovation strategies. The identification and proof of said dependence is useful for the research and business environments, for national bodies and institutions in the business sphere when forming a national policy in the field of innovation, for economic development and competitiveness programs.

Модели на потребление на филмови продукти преди и след пандемията от Ковид-19

Модели на потребление на филмови продукти преди и след пандемията от Ковид-19
(Film Products Consumption Models Before and After the Covid-19 Pandemic)

Author(s):Ivan Nachev
Language:Bulgarian
Subject(s):Economy, Fine Arts / Performing Arts, Micro-Economics, Film / Cinema / Cinematography
Page Range:312-319
No. of Pages:8
Keywords:film industry; streaming; movie theater; economy
Summary/Abstract:This paper presents the film products market before and after the coronaviruspandemic, providing up-to-date information on both the changes in the classicconsumption of film products and the capacity of new ways of their distribution.Results are presented on the potential to restore market levels of classicdistribution channels to pre-pandemic levels, as well as the market opportunitiesfacing streaming platforms worldwide.

Политики за възстановяване и развитие на филмовата индустрия след пика на пандемията от Covid-19 в ЕС

Политики за възстановяване и развитие на филмовата индустрия след пика на пандемията от Covid-19 в ЕС
(Policies for the Recovery and Development of the Film Industry After the Peak of the Covid-19 Pandemic in the EU)

Author(s):Ivan Nachev
Language:Bulgarian
Subject(s):Economy, Fine Arts / Performing Arts, Business Economy / Management, Film / Cinema / Cinematography
Page Range:320-331
No. of Pages:12
Keywords:film industry; policy; development; economy
Summary/Abstract:The paper presents the Bulgarian film industry, and its key characteristics,before and after the Covid-19 pandemic, through up-to-date statistical information and data. Some of the development defining parameters have been identified, as well as the actions taken by the Bulgarian state, for recovery and development. A brief comparative measures analysis, taken by certain countries in the European Union, and the Republic of Bulgaria was made, and the author formulated the working thesis that the actions of the Bulgarian state to restore the sector and establish a sustainable development model are insufficient.

Анализ на показатели за патентна активност и основни икономически показатели на световно известни компании в условията на COVID пандемията

Анализ на показатели за патентна активност и основни икономически показатели на световно известни компании в условията на COVID пандемията
(Analysis of Indicators of Patent Activity and Main Economic Indicators of World-Famous Companies in the Conditions of the COVID Pandemic)

Author(s):Alexander Alexandrov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Economic development
Page Range:332-339
No. of Pages:8
Keywords:microeconomics; patent activity; innovation; pandemic; intellectual property
Summary/Abstract:This report aims to examine whether the differences in the economic status and innovation development of leading companies from sectors that have gained and sectors that have lost as a result of the COVID pandemic are present, as public expectations have been. This verification is carried out by comparing the growth rates of several main economic indicators and patent activity. The results expected by the author largely coincide with public expectations, but history has shown that large companies, even in the most difficult times, driven by their creativity, find a way out of the crisis by innovating their activities.

Дигитализация, дигитална трансформация и интелектуална собственост

Дигитализация, дигитална трансформация и интелектуална собственост
(Digitization, Digital Transformation and Intellectual Property)

Author(s):Polina Stoyanova
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, ICT Information and Communications Technologies
Page Range:340-346
No. of Pages:7
Keywords:digitization; digital products; digital transformation; distribution; intellectual property
Summary/Abstract:Digitization, the increasing use of digital products and services, and emerging new distribution channels and business models are revolutionizing the economy. Businesses seek the attention of consumers primarily in an online environment. The influence of social networks has created new rules for successful marketing. New technologies translate digital content from one language to another, from text to sound, just in moments. The correct use of information and digital content is the key to successful economic realization. We all live in a mainstream market environment where the protection and management of intellectual property are essential factors for a successful business.

Възможности за увършенстване на посредническата дейност в страната, осъществявана от агенциите за недвижими имоти

Възможности за увършенстване на посредническата дейност в страната, осъществявана от агенциите за недвижими имоти
(Possibilities for the Completion of the Mediation Activity in the Country, Carried Out by the Real Estate Agencies)

Author(s):Gergana Tsankova
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Micro-Economics
Page Range:347-354
No. of Pages:8
Keywords:real estate agencies; competitive advantages; intellectual property
Summary/Abstract:The purpose of the report is to analyze the existing imperfections in the current mediation activity policy and to propose recommendations for improvement of this activity. The results of the research are a proposal for a methodology for identifying the competitive advantages of real estate agencies and developing a SWOT of real estate agencies in the country. To be successful and sustainable, real estate agencies in the country need to identify and develop their competitive advantages and protect their intellectual property.

Продуктови иновации чрез дизайн - ефективно средство за пазарен успех по време на криза

Продуктови иновации чрез дизайн - ефективно средство за пазарен успех по време на криза
(Product Innovations through Design - an Effective Means for Market Success in Times of Crisis)

Author(s):Valery Kostova
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Marketing / Advertising
Page Range:355-360
No. of Pages:6
Keywords:innovation; crisis; industrial design; design thinking; product design
Summary/Abstract:This report examines the relationship "product innovation by design - market success" where by "product innovation by design" is means design innovative product solutions, for which industrial design plays a major role, as a strategic process of solving problems by reformulating them as opportunities to deal with economic crises, and "market success in crisis" means application of the identified opportunities that stimulate innovation, build business success, increase competitiveness and lead to a better quality of life through innovative products.As a result of the considered interrelation, the conclusion is formed that the designer is the strongest ally of the industry, with the focus being the protection of design innovative solutions as an object of intellectual property, and crises are like adrenaline for innovation.

Aктуални правни положения в директива (ЕС) 2019/790 на Европейския парламент и на Съвета от 17 април 2019 година относно авторското право и сродните му права в цифровия единен пазар и за изменение на директиви 96/9/ЕО И 2001/29/ЕО

Aктуални правни положения в директива (ЕС) 2019/790 на Европейския парламент и на Съвета от 17 април 2019 година относно авторското право и сродните му права в цифровия единен пазар и за изменение на директиви 96/9/ЕО И 2001/29/ЕО
(Current Legal Provisions of Directive (EU) 2019/790 of the European Parliament and of the Council of 17 April 2019 on Copyright and Related Rights in the Digital Single Market and Amending Directives 96/9/EC AND 2001/29/EC)

Author(s):Kamen Todorov
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, ICT Information and Communications Technologies, EU-Legislation
Page Range:361-364
No. of Pages:4
Keywords:intellectual property; copyright and related rights; digital single market; Directive (EU) 2019/790
Summary/Abstract:The following report analyses the connection between the current legislation of the Republic of Bulgaria, which is a member of the European Union, and the legal provisions in Directive (EU) 2019/790 of the European parliament and of the council of 17 April 2019 on copyright and related rights in the digital single market.The Directive, which is the object of the study, creates a legal framework for harmonization of the laws of the Member states in the European Union on copyright and related rights for the internal market. The main focus is on the digital and cross-border uses of the protected content. Accordingly, the directive provides with the mandatory exceptions and limitations for the copyright and the related rights, as well as contains rules to facilitate certain licensing practices and measures on the use of works and other subject matter.

Особености при управлението на права на интелектуална собственост за географските означения – същност, примери и идентифицирани добри фирмени практики

Особености при управлението на права на интелектуална собственост за географските означения – същност, примери и идентифицирани добри фирмени практики
(Particularities in the Management of Intellectual Property Rights for Geographical Indications Nature, Examples and Identified Good Company Practices)

Author(s):Petar Atanasov
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Law on Economics
Page Range:365-374
No. of Pages:10
Keywords:geographical indication; management; intellectual property
Summary/Abstract:The presented report explains the nature of geographical indications as objects of intellectual property. The regulatory framework and systems for registration of geographical indications at the national, regional and global level have been reviewed. The economic functions and advantages of the use of geographical indications are indicated with reference to economic studies. The counterfeiting of goods with geographical indications are commented on. The existing challenges for business entities related to the use of geographical indications for goods are highlighted. Examples of good practice in the use of geographical indications for goods are given.

Иновации, лидерство и интелектуална собственост във висшите училища

Иновации, лидерство и интелектуална собственост във висшите училища
(Innovation, Leadership, and Intellectual Property in Higher Education Schools)

Author(s):Iskren Konstantinov, Eleonora Ivanova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Business Economy / Management, Higher Education
Page Range:375-383
No. of Pages:9
Keywords:intellectual property; higher education; leadership
Summary/Abstract:One of the sectors that countries stimulate with the goal of boosting innovation, through the formulation of national strategies, policies and the delegation of financial resources is the higher education sector. This is a consequence of the successful creation and market realization of objects of intellectual property by the North American and Western European universities. The Republic of Bulgaria has developed an Innovation Strategy for intelligent specialization, as well as implemented legal changes in the Law on Higher Education, introducing the concept of "intellectual property" and “system of intellectual property”. This report aims to research the connection between the strategy, the law, the organizational rules on IP and the innovative development of the higher technical schools in the country, which are supposed to have the highest applicant activity with regards to patents and utility models, considering their scientific fields.

Защита на авторски права в рекламната индустрия

Защита на авторски права в рекламната индустрия
(Copyright Protection in the Advertising Industry)

Author(s):Ivaylo Panayotov
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, Law on Economics, Marketing / Advertising
Page Range:384-391
No. of Pages:8
Keywords:advertising agency; intellectual property rights; advertising industry
Summary/Abstract:There are three most popular business models companies in the advertising industry use, such as commission compensation model, fee-based compensation model and the model for generating income from industrial property rights. The last one is imposed along with the entry of new technologies into the media and advertising market, posing significant challenges in the field of management and transfer of intellectual property by advertising agencies. They face legal and other related paradigms that they must deal with alongside their core creative activity. The research aims to define recommendations and new areas of research in this direction.

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