Последиците от цифровата революция върху младите хора и бъдещият дигитален маркетинг
The Implications of the Digital Revolution on the Young People and Future Digital Marketing

Author(s): Yasen Deyanov
Subject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: brain development; social norm; societal well-being; digital media; digital revolution; future marketing; multitasking; young people
Summary/Abstract: The critical literature review on the topic explores various aspects of the digital revolution that impact the brain development and behavior of young people. Easy access to digital technologies involves a change in public behavior. People love digital technology much more and this leads to some form of digital addiction. Businesses act in accordance with this trend and try to use consumer knowledge as a strategic element.

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