Социална защита в условията на глобални маркетингови промени
Social protection in the conditions of global marketing changes

Author(s): Yasen Deyanov
Subject(s): Economy, Law, Constitution, Jurisprudence, Sociology, Globalization, Socio-Economic Research, Labour and Social Security Law
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: global marketing; social protection; governments; international organizations; business organizations
Summary/Abstract: The world is constantly changing, and the recent changes in the global marketing have had a significant impact on social protection. This paper examines the concept of social protection and its importance in the changing landscape of global marketing. The paper discusses the challenges of social protection and the impact of global marketing on social protection. The paper also explores the role of governments, international organizations, and businesses in providing social protection. The paper concludes by emphasizing the need for a multi-stakeholder approach to address the challenges of social protection in the conditions of global marketing changes.

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