Възможности за увършенстване на посредническата дейност в страната, осъществявана от агенциите за недвижими имоти
Possibilities for the Completion of the Mediation Activity in the Country, Carried Out by the Real Estate Agencies

Author(s): Gergana Tsankova
Subject(s): Economy, Business Economy / Management, Micro-Economics
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: real estate agencies; competitive advantages; intellectual property
Summary/Abstract: The purpose of the report is to analyze the existing imperfections in the current mediation activity policy and to propose recommendations for improvement of this activity. The results of the research are a proposal for a methodology for identifying the competitive advantages of real estate agencies and developing a SWOT of real estate agencies in the country. To be successful and sustainable, real estate agencies in the country need to identify and develop their competitive advantages and protect their intellectual property.

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