Възможности за българските предприятия в международна среда
Opportunities for Bulgarian Enterprises in an International Environment

Author(s): Yordanka Ivanova
Subject(s): Politics / Political Sciences, Politics, Economy, International relations/trade
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: business opportunities; international activities; global environment; small and medium enterprises
Summary/Abstract: In а global environment new market entry is directly related to the opportunities that enterprises manage to discover and exploit - a particularly relevant topic in а period of recovery after economic crisis. The objective of the paper is to present, first, what are the main opportunities identified by small and medium-sized enterprises (SMEs), based on data from an empirical study of 468 Bulgarian enterprises that have internationalized their activities to varying degrees, and second, what specific actions are taken in response to these opportunities.

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