Стратегическото предприемачество в условията на VUCA среда
The Strategic Entrepreneurship in VUCA Environment

Author(s): Radko Radev, Alexander Naydenov
Subject(s): Economy, Business Economy / Management, Accounting - Business Administration
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Covd-19; COVIDization of the economy; strategic entrepreneurship; innovation and transformation
Summary/Abstract: The report's main goal is to highlight the key importance of strategic entrepreneurship for minimizing threats and exploiting opportunities in a VUCA environment. Special attention is paid to its manifestations during the COVIDiidification of the economy. The understanding dictates the interest in this field that in the conditions of VUCA environment, the advantages of both strategic management, which ensures the formation of sustainable competitive advantages, and entrepreneurship, which contributes to the dynamic adapting to ever-changing conditions, are important. The empirical data presented here is a result of the research carried out by the Research Center "Innovations and Competitiveness (U2B)" at UNSS during the first three COVID waves (2020-2021) on their impact on companies and the actions taken by them.

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