Характеристики на бизнес планирането в зависимост от големината на индустриалните фирми
Characteristics of business planning according to the size of industrial companies

Author(s): Radko Radev
Subject(s): Business Economy / Management, Micro-Economics
Published by: Икономически университет - Варна
Keywords: business planning; industrial companies; marketing concept
Summary/Abstract: This report is the third one of a series of reports presented by the author. Their aim is to present individual aspects of the survey on the implementation of the business planning process in the industrial companies in Bulgaria. The specific objective of the current report is to summarize the characteristics of business planning according to the size of the industrial companies. The methodological framework of the empirical study, which was carried out among a sample of industrial companies, is presented In brief. The companies from the sample are producers of consumer goods

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