Sprichwörter in der Unternehmenskommunikation. Praxisbezogene Anmerkungen für den Fachsprachenunterricht (FSU)
Proverbs in Corporate Communication. A Few Notes from the Practice of Foreign Language Teaching

Summary/Abstract: This paper aims to reflect on the place that proverbs can have in language teaching, with the aim of developing students' ability to act in the subject. With this in mind, the following research questions are pursued: Which characteristics of proverbs speak in favour of taking proverbs into account in corporate communication on the one hand and using them in a targeted manner on the other? and How can they be specifically introduced into subject language teaching in order to improve students' communicative competence in the subject? The targeted use of proverbs contributes to the development of future business professionals by providing ideas for thought and orientation, as a means of argumentation, but also for conscious self-revelation in communication.

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