PRIMENA NUŠIĆEVIH RETORIČKIH POSTUPAKA U VOĐENJU JUTARNJEG PROGRAMA JOVANE JOKSIMOVIĆ
THE RHETORICAL PROCEEDINGS OF JOVANA JOKSIMOVIĆ OBSERVED THROUGH THE ELEMENTS OF NUŠIĆ’S “RHETORIC” DURING THE PRESENTATION OF THE MORNING PROGRAM ON COMMERCIAL TELEVISION CHANNELS

Summary/Abstract: Jovana Joksimović is a journalist and presenter who has devoted most of her career to leading the same show format, which is the morning program, and she has been working on this type of television format for almost 20 years. It is for this reason that she can be considered one of the most experienced presenters in Serbia when it comes to this type of program and the presenter who has been continuously engaged in the form of morning programs in Serbia for the longest time. During her career, she worked on three different commercial television stations, namely: Pink, Prva and K1. It should be noted that on Pink and Prva she often hosted the program together with Srđan Predojević. In addition, she worked with the same colleague at the Public Media Service (RTS). Because of all the above, the subject of this paper is the rhetorical actions of Jovana Joksimović during the morning program. In his book “Rhetorics”, Nušić indicates that a good style is based on “clarity and purity of speech, as well as on correct tonal articulations”. The basic hypothesis from which the paper is based is that, regardless of the different commercial television channels on which she worked, Jovana Joksimović is prone to the same rhetorical actions such as interrupting the interlocutor or speaking in parallel with the interlocutor, which makes it difficult to follow the conversation she leads. In addition, the research and analysis showed that Jovana Joksimović’s journalistic expression is dominated by an illogical and incongruous approach, which has the consequence that there is no proper order during the interviews she does in her television program. Such an approach has far-reaching consequences for the development of a culture of dialogue in the public sphere.

• Details
• Contents