LA MÚSICA POPULAR MODERNA EN ESPAÑA – EL UNIVERSO DE ROSALÍA
MODERN POPULAR MUSIC IN SPAIN – THE UNIVERSE OF ROSALÍA

Summary/Abstract: Observing music as a form of communication within the creative industries we notice that it connects with other fields, especially non-musical ones. The role of modern popular music in this work is twofold: on the one hand, as a branch of cultural diplomacy and, on the other, as a form of economic progress within creative industries. The objective of this work is to show the synthesis of elements of these two roles of music from the perspective of popular modern music in Spain. The qualitative approach includes the musical examples of Rosalía, a singer who in her art shows an exceptional ability to combine elements of the flamenco tradition with modern musical expression. The ways in which the singer communicates with her audience are carried out on three levels: visual, auditory, and musical and this work represents an investigation of the cultural references that she uses.

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