LYTIS IR ORGANIZACIJA: KOMUNIKACINIS ASPEKTAS
GENDER AND ORGANIZATION: COMMUNICATIVE DIMENSION

Summary/Abstract: the article focuses on gender communication in an organization. Tthe main goal of the article is to analyze the factors that influence gender communication in an organization. The main tasks of the article: • to analyze the conception of a gendered organi-zation; • to analyze the influence of socialization process on gender communication; • to explore the relation between various commu-nication situations and gender. An analysis of the theoretical background demons trates that differences of gender communication in organizations are strongly influenced by the following processes: organizational culture, gender perception in an organization, organization demography, socialization process, stereotypes and various communication settings.Cultural norms and behaviour patterns developed through socialization institutions (family, education institutions, literature, toys, games, media, playmates) have a huge impact on communication behaviour in an organization.

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