CULTUREMES WITH ALLUSIONS TO LITERARY WORKS IN NEWSPAPER HEADLINES OF THREE SLAVIC LANGUAGES
CULTUREMES WITH ALLUSIONS TO LITERARY WORKS IN NEWSPAPER HEADLINES OF THREE SLAVIC LANGUAGES

Summary/Abstract: Literature is essential in any national culture, serving as a crucial element that shapes and enriches a society’s culturalidentity, values, and worldview. By incorporating literary allusions into newspaper headlines, journalists can significantlyenhance the depth and emotional appeal of a specific article, thereby increasing the headline’s overall allure. Such head-lines possess the potential to captivate readers and aid them in comprehending the text’s intended meaning. Thus, theyserve not only as a tool for conveying information but also as a means of transmitting values, attitudes, and identity.This study focuses on utilizing culturemes about literary works within the newspaper headlines of six selected onlineperiodicals published in Russia, Slovakia, and the Czech Republic. The analysis reveals that quotations, paraphrases, orvarious forms of references to literary works are employed in distinct ways across the newspaper headlines of variousSlavic cultures. The research also contributes to a deeper understanding of how literature influences mass media languageand demonstrates how specific literary elements manifest within media discourse.

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