Súčasný ruský novinový titulok z aspektu lingvokulturológie
Contemporary Russian newspaper headline from the aspect of linguoculturology

Summary/Abstract: This article is focused on the linguocultural features of the modern Russian newspaper headline based on an analysis of a sufficiently representative sample of Russian newspapers. The newspaper headlines for the linguocultural analysis were selected from two periodicals popular in Russia: Аргументы и факты (AIF) and Коммерсантъ (K). The headlines were chosen from both of these newspapers in parallel during a half year period. The introductary part of the article briefly introduces linguoculturology and newspaper headline, while in the next part, there are given specific examples of the analysis of the selected newspaper headlines. In conslusion, there are the summarized results of the research, which include the answer to the question of whether cultural information is used in the Russian mass media, what form is used most frequently, and with what purpose the authors use cultural information in the title and whether they prefer its direct application or its transformation.

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