Mały Książę Antoine’a de Saint Exupéry’ego w paradygmacie supersystemu rozrywkowego: sposób na promocję klasyki literackiej
The Little Prince by Antoine de Saint Exupéry in the entertainment super-system paradigm: a way to promote literary classics

Summary/Abstract: The purpose of this article is to analyze Antoine de Saint Exupéry’s The Little Prince from the perspective of marketing communication, i.e., the book’s implication for market mechanisms of production, distribution and promotion. These are reflected in conferring the book’s atypical publishing forms, literary and non-literary references, reproducing the classic tale in a variety of media, distributing it on multiple media platforms and generating cultural literary tourism around the text. Such an approach is based on the assumption that in the promotion of classic literature, which is represented by the book The Little Prince, contemporary strategies typical of the commercial segment of the book market are used, including the mechanism of the so-called “entertainment system”. These serve to revive public interest in the book and to reintroduce it into cultural circulation.

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