Początki kształtowania się reprezentacji społecznej zapożyczeń w sferze publicznej
The beginnings of the shaping of social representations of borrowings in the public sphere

Summary/Abstract: The article presents an initial phase of the process of shaping of social representations of bor-rowings. The aim was to obtain a view of the way in which participants of the public sphere talkedabout these elements of language, how they perceived them as well as what common sense imagewas created on this basis in the communication sphere and how it was modified. The first judge-ments and opinions on the matter of foreign words appeared around the 16th century and evolvedfrom that moment. The theory of social representations developed by Serge Moscovici was appliedas a theoretical and methodological basis of the description. Its research tools allow us to see theway in which societies construct meanings of matters important to them. On the basis of the analysisof the material it was established that from the beginning there were rather antagonistic elements ofsocial representations of borrowings. The functionality of borrowings was noticed. Yet it was pos-tulated that they should be eliminated from texts on account of the necessity to develop the nativelanguage, the incomprehensibility of statements as well as the excessive trend of foreignness.

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