Blog biblioteczny współczesną formą promocji biblioteki akademickiej: na przykładzie „Bibliodziennika”
Library blog as a contemporary form of a university library promotion on the example of „Bibliodziennik”
Author(s): Magdalena Janas, Katarzyna MólSubject(s): Media studies, Library operations and management, Education and training, Other, Sociology of Culture, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: research libraries; marketing;
Summary/Abstract: A modern university library needs to employ new tools and methods of communication in order to meet the information requirements of the users. The necessity of a quick access to information led our library to utilize various forms of promotion in order to create its positive image. One of such forms of promotion is a library blog which constitutes a perfect source of information on issues connected with books, libraries and digitalization. An example of the use of a blog in a library may be Bibliodziennik – the blog of the Main Library of the Pedagogical University designed to increase the quality of work and to reach active and potential users of the library
Journal: Annales Universitatis Cracoviensis. Studia ad Bibliothecarum Scientiam Pertinentia
- Issue Year: 2011
- Issue No: 9
- Page Range: 58-64
- Page Count: 7
- Language: Polish
