Sztuczna inteligencja w mediach – aspekt edukacyjny
Artificial Intelligence in the Media – Educational Aspect

Summary/Abstract: RESEARCH OBJECTIVE: The aim of this article is to present applications of artificial intelligence in the media and its impact on education.THE RESEARCH PROBLEM AND METHODS: The research problem of the article was to answer the question: “What is the impact on education of the media with the application of artificial intelligence in it”? The method used was the desk research and an analysis of the literature on the subject was carried out.THE PROCESS OF ARGUMENTATION: The paper briefly characterizes the theoretical basis of new media and artificial intelligence taking into account the data from the reports. It also describes the application of artificial intelligence in journalism and then the role of media in education.RESEARCH RESULTS: The analysis looked at the impact of the media with the application of AI to its audiences. The multiple benefits and numerous risks affecting their educational aspect were indicated.CONCLUSIONS, RECOMMENDATIONS AND APPLICABLE VALUE OF RESEARCH: In the context of the constant presence of digital media in society, media education for recipients is necessary. In order to obtain the best possible results in the teaching and educational processes of the media with the application of artificial intelligence in them, it is necessary to emphasise the importance of shaping conscious and responsible attitudes of media participants, especially towards new technologies.

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